Job Summary:
The ideal candidate will be responsible for managing our social media presence, creating
engaging content, and driving our branding efforts to enhance our online visibility and
reputation. This mid-level position requires a strategic thinker with excellent communication
skills and a passion for social media.
Key Responsibilities:
1. Social Media Strategy and Management:
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Develop and implement social media strategies to align with the university's branding and communication goals.
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Manage and maintain all official social media accounts, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
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Monitor social media trends, tools, and applications, and apply that knowledge to improve brands social media presence.
2. Content Creation and Curation:
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Create, curate, and schedule engaging and relevant content across all social media platforms.
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Collaborate with the design and content teams to produce high-quality visuals, videos, and graphics.
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Ensure consistent brand messaging and voice across all social media channels.
3. Community Engagement:
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Engage with our online community by responding to comments, messages, and mentions in a timely and professional manner.
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Foster positive relationships with students, alumni, faculty, staff, and external stakeholders through social media interactions.
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Identify and leverage opportunities for collaboration with influencers and partners.
4. Analytics and Reporting:
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Monitor, analyze, and report on social media performance using analytics tools.
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Generate monthly and quarterly reports to assess the effectiveness of social media campaigns and strategies.
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Use data-driven insights to optimize content and improve engagement metrics.
Qualifications:
- Bachelor’s degree in Marketing, Communication, or a related field.
- 3-5 years of experience in social media management, preferably in an educational or corporate environment.
- Proven track record of developing and executing successful social media strategies.
- Excellent writing, editing, and communication skills.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
- Strong understanding of SEO, web traffic metrics, and social media KPIs.
- Creative mindset with the ability to think strategically and generate innovative ideas.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Team player with a collaborative attitude and a passion for social media
