SEO Specialist – Job Responsibilities
- Develop and implement SEO strategies to improve the website's organic search rankings and visibility.
- Conduct keyword research focused on study abroad, international education, student visas, scholarships, and destination-specific searches.
- Optimize website content, landing pages, blogs, and service pages for search engines and user experience.
- Perform on-page SEO, including optimization of meta titles, meta descriptions, headers, internal linking, and image alt tags.
- Conduct technical SEO audits to identify and resolve issues related to site speed, indexing, crawlability, mobile responsiveness, and Core Web Vitals.
- Create and execute content SEO strategies in collaboration with content writers and marketing teams.
- Monitor keyword rankings, website traffic, conversions, and user behavior using SEO and analytics tools.
- Build high-quality backlinks through ethical link-building strategies and outreach activities.
- Optimize local SEO by managing business listings, location pages, and local search visibility.
- Track competitor SEO strategies and identify opportunities to improve search performance.
- Generate regular SEO performance reports with insights and recommendations for continuous improvement.
- Collaborate with web developers to implement SEO best practices during website updates and redesigns.
- Optimize conversion-focused landing pages for student inquiries and lead generation.
Pay: ₹25,000.00 - ₹39,626.11 per month
Benefits:
Work Location: In person
