Job Summary
We are looking for an experienced Salesforce Marketing Cloud (SFMC) Developer/Consultant to design, develop, and implement enterprise-scale digital marketing solutions. The ideal candidate should have hands-on experience with Salesforce Marketing Cloud modules, campaign automation, customer journey orchestration, personalization, integrations, and data management. The role requires close collaboration with business stakeholders, marketing teams, and Salesforce technical teams to deliver scalable and high-performing marketing automation solutions.
Key Responsibilities
- Design, develop, and implement Salesforce Marketing Cloud solutions.
- Configure and manage Email Studio, Journey Builder, Automation Studio, Contact Builder, and Content Builder.
- Build personalized customer journeys using Journey Builder.
- Develop dynamic emails and landing pages using AMPscript, SSJS, HTML, CSS, and JavaScript.
- Create reusable email templates and content blocks.
- Develop SQL queries for audience segmentation and data extraction.
- Configure Data Extensions, Lists, Filters, and Subscriber Management.
- Build automated workflows using Automation Studio.
- Integrate Marketing Cloud with Sales Cloud, Service Cloud, CRM systems, REST/SOAP APIs, and third-party platforms.
- Implement triggered emails, transactional messaging, and API-based communications.
- Perform data imports, exports, and synchronization activities.
- Monitor campaign performance and optimize deliverability.
- Troubleshoot campaign issues and optimize automation processes.
- Ensure compliance with email marketing best practices, GDPR, CAN-SPAM, and data privacy standards.
- Collaborate with business users to gather requirements and deliver scalable marketing solutions.
Required Skills
- Salesforce Marketing Cloud
- Email Studio
- Journey Builder
- Automation Studio
- Contact Builder
- Content Builder
- Mobile Studio
- AMPscript
- Server-Side JavaScript (SSJS)
- SQL
- HTML5
- CSS3
- JavaScript
- REST API
- SOAP API
- Marketing Cloud Connect
- Data Extensions
- Subscriber Management
- Triggered Sends
- CloudPages
- Marketing Automation
- Salesforce CRM Integration
- Git (preferred)
Preferred Qualifications
- 6+ years of Salesforce Marketing Cloud experience.
- Experience integrating Salesforce Marketing Cloud with Sales Cloud and Service Cloud.
- Strong knowledge of customer segmentation, campaign management, and marketing automation.
- Experience with Salesforce Data Cloud is an advantage.
- Understanding of email deliverability and customer lifecycle marketing.
- Experience working in Agile/Scrum environments.
Certifications (Preferred)
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Marketing Cloud Developer
- Salesforce Certified Marketing Cloud Consultant
- Salesforce AI Associate (optional)
Good-to-Have Skills
- Salesforce Data Cloud
- Marketing Cloud Intelligence (Datorama)
- Marketing Cloud Personalization
- Google Analytics
- CRM Analytics
- Salesforce Agentforce
- CI/CD for Salesforce deployments
Soft Skills
- Excellent communication skills
- Strong analytical and problem-solving abilities
- Ability to work with cross-functional teams
- Client-facing consulting experience
- Self-driven and proactive approach
- Strong documentation skills
Pay: ₹100,000.00 - ₹120,000.00 per month
Benefits:
Experience:
- Overall: 8 years (Preferred)
- Marketing cloud: 6 years (Preferred)
Work Location: Remote
