Job Purpose
To drive business growth for TranformX and its clients by developing and implementing effective marketing strategies, strengthening brand visibility, generating qualified leads, and providing marketing consulting support to client organizations. The role combines internal marketing leadership with external client consulting responsibilities. We are looking for candidates who can speak Malayalam language.
Key Responsibilities
Marketing & Brand Growth – TranformX
- Develop and execute the annual and quarterly marketing strategy for TranformX.
- Plan and manage digital marketing campaigns across social media, email, website and other channels.
- Drive lead generation initiatives to support consulting and community business growth.
- Build and strengthen the TranformX brand through content, events, webinars, and thought leadership initiatives.
- Coordinate with internal teams and external vendors for marketing campaigns and creative deliverables.
- Monitor campaign performance and optimize marketing activities based on data and insights.
- Develop marketing calendars, campaign plans and monthly marketing reports.
- Support & Conduct the promotion of TX Live Events, Community Programs, Workshops and Consulting Services.
- Recommend improvements to marketing processes, systems, tools and SOPs.
Client Consulting & Success
- Conduct marketing consulting sessions with business owners and leadership teams.
- Assess client marketing challenges, opportunities, and growth bottlenecks.
- Develop practical marketing strategies aligned with business objectives.
- Guide clients in areas such as branding, lead generation, customer acquisition, digital marketing and campaign effectiveness.
- Support clients in implementing agreed marketing action plans.
- Conduct review meetings to track progress and recommend corrective actions.
- Develop marketing frameworks, templates, and best practices for client use.
- Ensure high levels of client satisfaction, engagement and retention.
Performance & Reporting
- Track and report marketing KPIs for TranformX and assigned client projects.
- Measure campaign effectiveness, lead generation performance, conversion metrics and ROI.
- Present monthly performance reviews and strategic recommendations.
Required Competencies
- Strong understanding of marketing strategy and business growth.
- Excellent communication, presentation, and consulting skills.
- Strong analytical and problem-solving abilities.
- Ability to translate business challenges into actionable marketing plans.
- Strong ownership mindset with a focus on execution and results.
- High level of professionalism, integrity, and accountability.
- Self-driven, proactive, and solution-oriented.
- Ability to manage multiple projects and client engagements simultaneously.
- Continuous learning mindset with a passion for business growth.
Job Type: Full-time
Pay: ₹60,000.00 - ₹80,000.00 per month
Work Location: Hybrid remote in Calicut, Kerala
