About Project:
This project supports DAY-NRLM’s transition from large-scale SHG mobilization to strong national and global market integration. With 10.05 crore women in 90.90 lakh SHGs and 1.48 crore Lakhpati Didis (June 2025), the mission is now poised to transform these platforms into high-growth, women-led enterprises. ACCESS Development Services will establish and implement a comprehensive national marketing strategy aimed at integrating SHG enterprises into formal mainstream markets. As a first step, ACCESS will undertake a comprehensive assessment of current market efforts—examining product volumes, value realization, channel performance, product quality, and branding and packaging standards. Building on this analysis and consultations with stakeholders (Government, private sector, academia etc), ACCESS will prepare a detailed national market strategy and action plan within the initial weeks. This roadmap will guide value chain prioritization, channel optimization, and branding and packaging upgrades to accelerate revenues and position SHG enterprises for competitive advantage and sustained growth.
