Position: Head – Marketing & Digital Marketing
Industry: Automotive / Auto Components
Location: Pune, Maharashtra
Department: Marketing
Reporting To: Managing Director / CEO
Experience: 12–18 years
Qualification: MBA in Marketing preferred; BE/B.Tech in Mechanical/Automobile/Production will be an advantage
Job Summary
We are looking for an experienced and result-oriented Head of Marketing & Digital Marketing to lead the company's overall marketing, branding, digital presence, market development and lead-generation initiatives.
The candidate will be responsible for developing and executing both traditional and digital marketing strategies to strengthen the company's position in the automotive market, generate qualified B2B leads, improve brand visibility and support the Sales & Business Development team.
The ideal candidate should have strong experience in automotive/auto-component B2B marketing, along with hands-on knowledge of digital marketing, SEO, SEM, social media, content marketing, website management, lead generation and marketing analytics.
Key Responsibilities1. Marketing Strategy
- Develop and execute the company's annual marketing strategy and marketing plan.
- Define target markets, customer segments and positioning strategies.
- Conduct market research and identify new business opportunities.
- Monitor automotive industry trends, competitors and customer requirements.
- Develop strategies for entering new markets and customer segments.
- Build and strengthen the company's brand within the automotive industry.
- Develop product positioning and go-to-market strategies.
2. Digital Marketing
- Develop and execute the company's overall digital marketing strategy.
- Manage and continuously improve the corporate website.
- Develop and implement SEO and SEM strategies to increase online visibility and qualified traffic.
- Manage Google Ads and other paid digital campaigns where appropriate.
- Develop and manage the company's LinkedIn and other relevant social media channels.
- Create and manage B2B social-media campaigns targeting automotive OEMs, Tier-1 and Tier-2 companies.
- Develop digital campaigns for products, technologies, capabilities and new launches.
- Plan and execute email marketing and marketing automation campaigns.
- Develop landing pages and digital campaigns for lead generation.
- Track website traffic, leads, conversions and campaign performance.
- Use Google Analytics/GA4 and other analytics tools to measure marketing performance.
- Develop monthly digital marketing performance reports.
- Optimize campaigns based on CPL, conversion rates, engagement and ROI.
- Coordinate with external digital marketing agencies and freelancers where required.
3. B2B Lead Generation
- Develop digital and offline strategies for generating qualified automotive leads.
- Identify potential OEM, Tier-1, Tier-2 and industrial customers.
- Build and maintain a structured database of prospective customers.
- Develop account-based marketing initiatives for strategic customers.
- Work closely with the Sales team to convert marketing-generated leads into business opportunities.
- Track leads from initial generation through qualification and handover to Sales.
- Develop lead-generation campaigns around new products, capabilities and technologies.
4. Content & Brand Management
- Develop high-quality B2B marketing content including:
- Product brochures
- Company presentations
- Product presentations
- Case studies
- Technical articles
- Customer success stories
- Videos
- Product photography
- Infographics
- LinkedIn content
- Develop the company's brand guidelines and ensure consistent communication.
- Manage corporate communication across website, social media and marketing collateral.
- Coordinate with design agencies, content writers, photographers and video-production agencies.
5. Social Media & LinkedIn
- Develop and execute the company's LinkedIn strategy.
- Increase followers, engagement and visibility among automotive professionals.
- Create a regular content calendar.
- Promote products, manufacturing capabilities, certifications, technology and company achievements.
- Monitor competitor social-media activity.
- Track engagement, reach, leads and conversions from social media.
6. Exhibitions & Events
- Plan and execute participation in automotive exhibitions, trade shows and conferences.
- Manage pre-event, event and post-event marketing campaigns.
- Develop exhibition communication, stall branding, brochures and presentations.
- Generate and track leads from exhibitions.
- Measure event ROI and lead conversion.
7. Market Intelligence
- Conduct competitor and market analysis.
- Track industry developments, new technologies and customer trends.
- Identify emerging opportunities in EV, automotive components and related markets.
- Prepare monthly/quarterly market intelligence reports for management.
- Provide recommendations to the Sales and Management teams based on market data.
8. Sales & Business Development Support
- Work closely with the Head of Sales and Business Development team.
- Develop customer-specific marketing campaigns.
- Support new customer acquisition initiatives.
- Prepare sales-support material and customer presentations.
- Develop marketing strategies for key accounts.
- Generate qualified leads and support the sales pipeline.
- Track marketing contribution to revenue and new business.
Digital Marketing Skills Required
The candidate should have strong working knowledge of:
- SEO
- SEM
- Google Ads
- Google Analytics / GA4
- LinkedIn Marketing
- Social Media Marketing
- B2B Lead Generation
- Email Marketing
- Content Marketing
- Marketing Automation
- Website Management
- Landing Page Development
- CRM/Lead Management
- Digital Campaign Management
- Marketing Analytics
- Conversion Rate Optimization
- Online Reputation/Brand Management
Candidate Profile
- 12–18 years of overall marketing experience.
- Minimum 5 years in a senior marketing/marketing leadership role.
- Automotive/auto-component/B2B industrial experience preferred.
- Strong hands-on experience in digital marketing and B2B lead generation.
- Proven experience managing websites, social media and digital campaigns.
- Strong understanding of SEO, SEM, Google Ads and LinkedIn marketing.
- Experience managing external agencies and marketing teams.
- Strong analytical and data-driven approach.
- Excellent communication and presentation skills.
- Strong understanding of B2B customer journeys and lead-generation processes.
- Experience working closely with Sales and Business Development teams.
- Willingness to travel for exhibitions, customer meetings and industry events.
Key Performance Indicators
- Marketing-generated qualified leads
- Marketing contribution to sales pipeline
- New customer acquisition
- Website traffic and qualified enquiries
- SEO rankings and organic traffic
- Digital campaign ROI
- Cost per lead
- Lead-to-opportunity conversion
- LinkedIn growth and engagement
- Email campaign performance
- Exhibition/event-generated leads
- Brand visibility
- Market expansion
- Contribution to revenue growth
Ideal Candidate
The ideal candidate should be a strategic B2B marketing leader who is also strong in digital marketing.
He/She should be capable of independently managing the complete marketing function—from market research, branding and content creation to SEO, Google Ads, LinkedIn, digital lead generation, exhibitions and sales support—while working closely with the CEO/MD and Head of Sales to generate measurable business growth.
Pay: ₹1,500,000.00 - ₹3,000,000.00 per year
Work Location: In person
