Paid & Organic Digital Campaigns
- Plan, execute, and optimise Google Ads, LinkedIn, Meta, and YouTube campaigns
- Manage SEO strategy — on-page, off-page, and technical SEO across group websites
- Run A/B tests on landing pages, ad copy, and CTAs to maximise conversion rates
Content & Social Media
- Manage daily social media presence across LinkedIn, Instagram, and X (Twitter)
- Oversee content calendar — blog posts, case studies, product explainers, and videos
- Coordinate with designers, writers, and video editors for content production
Analytics & Reporting
- Track website traffic, lead quality, CPL, ROAS, and conversion metrics weekly
- Maintain dashboards in Google Analytics, Search Console, and CRM tools
- Report digital performance and ROI to the Group Marketing Manager monthly
Email & Marketing Automation
- Manage email marketing campaigns and drip sequences for Azcentrix SaaS leads
- Build and maintain lead nurturing workflows using HubSpot / Zoho CRM / Mailchimp
- Ensure database hygiene and GDPR-compliant contact management
EXPERIENCE
- 5–10 years in digital marketing with hands-on execution experience
- Certifications in Google Ads, Meta Blueprint, or HubSpot are preferred
- Experience in IT product, SaaS, or e-commerce marketing is a strong plus
- Proven track record of managing paid budgets and delivering lead generation KPIs
SKILLS
- Google Ads, Meta Ads, LinkedIn Campaign Manager
- SEO tools — SEMrush, Ahrefs, or Moz
- Marketing automation — HubSpot, Zoho CRM, Mailchimp
- Canva / Adobe tools for basic creative coordination
Strong data interpretation and reporting skills
Pay: ₹35,000.00 - ₹65,000.00 per year
Work Location: In person
