SEO Specialist - Job Canvas
Role Overview Role Title: SEO Specialist
Department: Digital / SEO & GEO (Search & Generative Engine Optimization)
Reporting To: SEO / GEO senior Program Manager
Primary Focus: Executing and scaling SEO fundamentals across digital properties BCE.ca, Virgin Plus, Lucky, and related domains), with increasing alignment to AI‑driven search and GEO best practices.
Problem This Role Solves manages a large, complex digital ecosystem with thousands of pages across support, shop, marketing, and informational content. This role ensures:
• Consistent execution of SEO best practices at scale
• Faster turnaround on SEO audits, optimizations, and remediation
• Stronger technical and on‑page SEO hygiene across properties
• Support for the transition from traditional SEO to GEO / AI‑assisted search visibility
Key Responsibilities Core SEO Execution
• On‑page SEO optimization (titles, meta descriptions, headings, internal linking, structured content)
• Keyword and intent research aligned to business and support use cases
• Optimization of existing and new content following SEO standards
Technical SEO Support
• Assist with technical SEO audits (crawlability, indexation, redirects, canonicals)
• SEO readiness reviews prior to launches
• Log and track SEO technical debt in Jira
GEO / AI Search Support
• Support Generative Engine Optimization initiatives
• Assist with LLM and AI‑generated search visibility
• Work with BrightEdge, GSC, and related tools
Reporting & Operations
• Monitor performance metrics
• Prepare regular SEO summaries
• Maintain documentation and playbooks
• Collaborate with cross‑functional teams
Key Deliverables (90 Days) • SEO audits completed for assigned sections
• Optimized metadata for priority pages
• Improved internal linking
• Documented recommendations and Jira tracking
• Contribution to GEO prompt coverage
Success Metrics • Percentage of pages optimized
• Ranking, impression, and CTR improvements
• Reduction in technical SEO issues
• Timely Jira delivery
• Quality and consistency of execution
Required Skills & Experience • 2-4+ years of hands‑on SEO experience
• Strong on‑page and technical SEO fundamentals
• Experience with BrightEdge, Semrush, Ahrefs, Screaming Frog, GSC
• Enterprise process orientation
• Comfortable with Jira and Confluence
Nice to Have • Telecom, ecommerce, or support‑heavy site experience
• Schema and structured data exposure
• Familiarity with AI search, GEO, RAG, or LLM optimization
Ways of Working • Offshore resource embedded with SEO team
• Quebec / Eastern Time overlap where possible
• Regular SEO check‑ins
• Strong emphasis on quality and consistency
Career Growth Opportunity • Exposure to enterprise‑scale SEO and AI initiatives
• Upskilling in GEO, AI content, and automation
• Path toward Senior SEO or Technical SEO roles
