We’re looking for a Strategist & Brand Manager who can think beyond social media and take ownership of how a brand shows up everywhere it matters, from strategy and campaigns to influencers, PR, shoots, activations, and events. This is not a social-media-only role and not a performance-marketing role. It is for someone who understands the bigger picture of brand building and can connect multiple touchpoints into one cohesive brand experience. What You’ll Do Brand Strategy & Planning ● Own brand marketing and visibility plans for assigned clients. ● Build integrated strategies across social, content, influencers, PR, collaborations, activations, and events. ● Develop campaign concepts, launches, festive ideas, and brand-exposure opportunities. ● Stay updated on jewellery, fashion, luxury, lifestyle, creator, and cultural trends. Client & Account Management ● Independently manage client communication and day-to-day account servicing. ● Lead meetings, presentations, feedback, and strategic conversations. ● Coordinate internal teams and ensure smooth, timely execution. ● Proactively identify problems and opportunities and drive projects forward. Influencer & PR ● Own influencer campaigns end-to-end - research, outreach, negotiation, briefing, and execution. ● Drive PR opportunities, media outreach, collaborations, and brand partnerships. ● Identify relevant creator and cultural opportunities for brands. Activations, Events & Shoots ● Conceptualise and execute pop-ups, trunk shows, launches, exhibitions, and brand events. ● Manage vendors, venues, guest curation, production, and on-ground execution. ● Lead campaign-shoot planning, moodboards, briefs, scripting, and production coordination. ● Ensure shoots create multiple usable assets across social, digital, PR, and offline. Team & Workflow ● Work closely with design, content, social, influencer, PR, performance, and production teams. ● Guide junior team members and ensure work stays aligned with strategy. ● Create clear briefs and maintain smooth internal workflows. ● Use AI tools for research, ideation, scripting, planning, and workflow efficiency. What We’re Looking For ● 3–5 years of relevant experience in brand strategy, social media, influencer marketing, PR, brand management, or integrated marketing. ● Minimum 2 years of agency experience is mandatory. ● Experience with jewellery, luxury, fashion, beauty, or lifestyle brands preferred. ● Hands-on experience with offline activations and/or brand events . ● Strong understanding of influencers, PR, content trends, premium aesthetics, and integrated campaigns. ● Strong client servicing, communication, coordination, negotiation, and vendor-management skills. ● Ability to take a brief from strategy → planning → execution independently. ● Strong understanding of cultural trends and what makes a premium brand relevant. ● Working knowledge of AI tools and modern content/marketing workflows. The Ideal Person You’re someone who thinks like a strategist but executes like a producer - creatively curious, culturally aware, organised, confident with clients, and comfortable managing multiple moving parts. You should be able to: ● Think brand-first, not platform-first . ● Move between a strategy presentation and on-ground execution comfortably. ● Understand what is genuinely right for a brand, not just what is trending. ● Take ownership without needing constant direction. ● Bring strong ideas while being practical about execution.
Pay: ₹300,000.00 - ₹500,000.00 per year
Work Location: In person
