Key Responsibilities:
- Plan, create, and manage campaigns on Google Ads (Search, Display, YouTube)
- Execute and optimize campaigns on Meta Ads (Facebook & Instagram)
- Perform keyword research, audience targeting, and competitor analysis
- Monitor campaign performance and optimize for ROI, CPC, CPA, and conversions
- A/B testing of ad creatives, copies, and landing pages
- Generate regular performance reports and insights
- Manage budgets and allocate spend effectively across campaigns
- Coordinate with design/content teams for ad creatives
- Stay updated with latest digital marketing trends and platform updates
Requirements:
- Minimum 2 years of experience in Digital Marketing (Paid Ads)
- Hands-on experience with Google Ads and Meta Ads Manager
- Strong understanding of campaign structure, bidding strategies, and analytics
- Familiarity with Google Analytics and conversion tracking
- Good communication and analytical skills
- Ability to handle multiple campaigns simultaneously
Pay: ₹20,000.00 - ₹60,000.00 per month
Benefits:
Ability to commute/relocate:
- Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Google Ads: 1 year (Preferred)
- Meta Ads: 1 year (Preferred)
- PPC Campaign Management: 1 year (Preferred)
Work Location: In person
