ROLE SUMMARY
We are looking for a creative, hands-on and result-oriented Digital Marketing Coordinator to manage and execute the company’s digital marketing activities, social media presence and online brand communication. The candidate will coordinate with designers, photographers, agencies and internal teams to ensure timely and consistent digital content across all outlets.
KEY RESPONSIBILITIES
1. Social Media Management
· Manage the company’s social media accounts and digital platforms.
· Plan, coordinate and publish approved posts, reels, stories and promotional content.
· Maintain a consistent brand voice, visual identity and communication across platforms.
· Coordinate with outlet teams to collect updates, offers, events and content opportunities.
· Monitor social media activity, comments, messages and basic audience engagement.
· Maintain a content calendar and ensure timely posting as per the marketing plan.
2. Digital Marketing & Campaign Execution
· Assist in planning and executing digital marketing campaigns for the company and its outlets.
· Coordinate promotional campaigns, offers, launches, events and seasonal marketing activities.
· Coordinate with external agencies for digital campaigns, advertisements and promotional activities.
· Track campaign activities and maintain basic records of reach, engagement, leads and other relevant performance metrics.
· Support digital marketing initiatives aimed at increasing brand awareness, customer engagement and outlet visibility.
3. Content Coordination
· Coordinate with designers, photographers, videographers, agencies and internal teams for content creation.
· Prepare and share clear content briefs, references and requirements with designers and creative partners.
· Coordinate photography and video shoots for products, outlets, events and promotional activities.
· Ensure all digital content is accurate, relevant, approved and aligned with the brand.
4. Design & Creative Coordination
· Coordinate with designers for social media creatives, posters, promotional materials, menus and other marketing collaterals.
· Make minor corrections to existing designs using Adobe Illustrator/Photoshop or similar tools.
· Check artwork, offers, prices, spelling and specifications before final approval or publishing.
· Follow up on assigned creative jobs until completion.
5. Google & Online Presence
· Ensure company and outlet information is correctly maintained across relevant digital platforms.
· Coordinate updates for Google Business Profiles, online listings and other approved digital channels.
· Monitor basic online presence and highlight incorrect information, customer feedback or digital issues to the concerned team.
6. Digital Content & File Management
· Maintain organized folders for company photographs, videos, designs, marketing documents and source files.
· Maintain proper file naming, version control and backups of important marketing assets.
· Ensure required digital content is easily accessible to the marketing team and relevant stakeholders.
QUALIFICATION
Bachelor’s degree in Information Technology (IT), Computer Applications (BCA), Computer Science, Digital Marketing, Marketing, or a related field.
Candidates with an IT background and good knowledge of digital tools, software, social media platforms, and online marketing systems will be preferred.
REQUIRED SKILLS
· Strong understanding of social media platforms and digital marketing fundamentals.
· Content planning, social media management and campaign coordination.
· Basic knowledge of Meta platforms and digital advertising is preferred.
· Basic understanding of Google Business Profile and online listings.
· Basic Adobe Illustrator/Photoshop or similar design tools.
· Good written and verbal communication skills.
· Creative thinking with attention to detail.
· Strong coordination, follow-up and time-management skills.
· Basic understanding of digital marketing performance metrics and reporting.
CANDIDATE PROFILE
The ideal candidate should have 2–4 years of hands-on experience in digital marketing, social media or brand marketing, preferably in a restaurant, hotel, retail chain or other multi-location organization.
· Creative and proactive
· Strong in execution and follow-up
· Organized and deadline-oriented
· Good at coordinating with multiple teams and external vendors
· Comfortable working independently and taking ownership of assigned tasks
· Focused on brand consistency, quality and timely execution
KEY EXPECTATION
This is a hands-on digital marketing execution and coordination role. The person will be responsible for taking assigned marketing activities from Requirement → Planning → Coordination → Execution → Follow-up → Reporting → Closure.
Pay: ₹12,296.86 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Provident Fund
Work Location: In person
