ASTROQ AI PRIVATE LIMITED is seeking a dynamic and commercially driven International Marketing Executive to promote and position its advanced technology products and digital solutions across global markets.
The role will focus on international go-to-market strategy, product marketing, lead generation, brand positioning, partnerships, digital campaigns, and market expansion for high-technology offerings developed by the company. These may include AI-powered platforms, mobile applications, SaaS products, market intelligence tools, analytics solutions, APIs, enterprise software, and other technology-led services.
The ideal candidate should understand how to market complex technology products in a clear, compelling, and business-focused manner. The candidate must be comfortable engaging with international clients, institutions, enterprises, strategic partners, investors, and decision-makers across multiple regions.
Key ResponsibilitiesInternational Market Expansion
- Identify and evaluate new international markets for the company’s technology products and services.
- Develop market-entry strategies for regions such as the United States, Europe, the United Kingdom, the Middle East, Southeast Asia, and other priority markets.
- Conduct market research covering customer needs, competitor positioning, pricing, technology trends, and regional opportunities.
- Build country-specific marketing plans based on target audience, industry demand, local buying behaviour, and competitive conditions.
- Support the company’s expansion into new geographies through campaigns, partnerships, events, and direct outreach.
Product Marketing
- Develop strong positioning, messaging, and value propositions for AI, SaaS, mobile, analytics, API, and enterprise technology products.
- Translate technical capabilities into clear business benefits for international customers.
- Create product presentations, brochures, pitch decks, case studies, landing-page content, sales materials, and product launch campaigns.
- Work closely with product, technology, design, and sales teams to understand features, use cases, and customer outcomes.
- Plan and execute global product launches, feature announcements, and market education campaigns.
- Segment product messaging for institutional clients, businesses, professionals, developers, investors, and end users.
Lead Generation and Demand Creation
- Develop and execute international lead-generation campaigns across digital and offline channels.
- Use LinkedIn, email outreach, search marketing, webinars, online communities, industry directories, and targeted advertising to generate qualified leads.
- Build prospect lists and identify relevant companies, institutions, funds, enterprises, technology partners, and distribution channels.
- Create lead-nurturing journeys to move prospects from awareness to product demonstration and commercial discussion.
- Coordinate with sales and business development teams to improve lead quality, conversion rates, and pipeline growth.
- Track campaign performance and optimize cost per lead, conversion rate, engagement, and return on marketing investment.
Global Brand Building
- Strengthen the international visibility and credibility of ASTROQ AI PRIVATE LIMITED and its technology brands.
- Manage brand communication across websites, social media, digital publications, industry platforms, and international communities.
- Develop thought-leadership content on AI, fintech, market intelligence, analytics, automation, and emerging technologies.
- Coordinate media outreach, guest articles, interviews, podcasts, newsletters, and partnership announcements.
- Ensure consistency of brand voice, messaging, visual identity, and positioning across all international markets.
- Monitor online reputation and respond to market feedback, customer concerns, and brand-related opportunities.
Partnerships and Strategic Outreach
- Identify and develop relationships with global distributors, resellers, affiliates, consultants, agencies, technology partners, and institutional buyers.
- Support strategic partnerships with funds, family offices, financial institutions, technology companies, research firms, and professional communities.
- Prepare partnership proposals, commercial presentations, and co-marketing plans.
- Represent the company in international webinars, exhibitions, conferences, virtual meetings, and networking events.
- Coordinate product demonstrations and business discussions with global prospects and partners.
- Maintain structured follow-up and relationship management throughout the sales and partnership cycle.
Digital Marketing and Content Strategy
- Plan and manage international digital campaigns across search engines, LinkedIn, social platforms, email, and content channels.
- Develop SEO-focused content strategies to improve global organic visibility.
- Create campaign calendars for product launches, lead-generation programs, educational content, customer success stories, and market updates.
- Coordinate with writers, designers, video creators, and developers to produce high-quality marketing assets.
- Analyse website traffic, campaign engagement, user behaviour, and conversion funnels.
- Recommend improvements to landing pages, calls to action, product pages, and customer journeys.
Market Intelligence and Reporting
- Monitor global technology trends, customer requirements, competitor activity, pricing models, and product innovations.
- Prepare regular reports on campaign performance, lead pipeline, market response, regional opportunities, and competitor movements.
- Use analytics tools and CRM data to evaluate campaign effectiveness.
- Identify underperforming channels and recommend corrective strategies.
- Present actionable market insights to senior management and product teams.
- Support pricing, packaging, and positioning decisions through market research and customer feedback.
Required Qualifications
- Bachelor’s or master’s degree in Marketing, International Business, Business Administration, Communications, Technology Management, or a related field.
- 3–6 years of experience in international marketing, product marketing, B2B marketing, SaaS marketing, technology marketing, or global business development.
- Demonstrated experience marketing technology products or digital services to international audiences.
- Strong understanding of AI, SaaS, software platforms, APIs, mobile applications, analytics products, or enterprise technology solutions.
- Excellent written and spoken English.
- Strong presentation, communication, negotiation, and relationship-management skills.
- Ability to understand technical products and explain them in simple, commercially relevant language.
- Experience with digital marketing, lead generation, email campaigns, LinkedIn outreach, and content marketing.
- Ability to manage multiple campaigns, markets, and stakeholders simultaneously.
- Strong analytical mindset with the ability to interpret campaign and market data.
- Willingness to work across international time zones when required.
Preferred Qualifications
- Experience marketing fintech, artificial intelligence, analytics, financial technology, mobile applications, SaaS platforms, or institutional technology solutions.
- Experience working with clients in the United States, Europe, the Middle East, or Southeast Asia.
- Familiarity with CRM and marketing tools such as HubSpot, Zoho, Salesforce, Mailchimp, Google Analytics, LinkedIn Campaign Manager, and Google Ads.
- Experience creating pitch decks, case studies, white papers, webinars, product demos, and investor-facing materials.
- Understanding of enterprise sales cycles, subscription products, licensing models, and institutional procurement.
- Exposure to financial markets, investment technology, research platforms, or data-driven products would be an advantage.
Key Skills
- International product marketing
- Global market research
- B2B lead generation
- Technology positioning
- SaaS and AI product communication
- Digital campaign management
- Strategic partnerships
- Content marketing
- Brand development
- CRM and pipeline management
- Data-driven decision-making
- Presentation and negotiation
Performance Indicators
Performance will be assessed on:
- Qualified international leads generated
- Conversion of prospects into demonstrations, trials, or commercial discussions
- Growth in international website traffic and engagement
- Number and quality of partnerships developed
- Campaign return on investment
- Improvement in brand visibility across target markets
- Quality and effectiveness of marketing content and product messaging
- Contribution to international revenue and market expansion
- Accuracy and usefulness of market intelligence reports
What We Offer
- Opportunity to market advanced AI and technology products globally
- Direct exposure to international clients, institutions, and strategic partners
- Close collaboration with founders, product teams, and senior leadership
- Opportunity to shape global go-to-market strategy
- Performance-driven growth and leadership opportunities
- A fast-moving, innovation-focused work environment
Application Requirements
Candidates should submit:
- Updated résumé
- Brief summary of international marketing experience
- Examples of successful technology or digital marketing campaigns
- Relevant writing, presentation, campaign, or lead-generation samples
- Current compensation, expected compensation, and notice period
Pay: ₹15,000.00 - ₹25,000.00 per month
Ability to commute/relocate:
- Indore, Madhya Pradesh (Indore): Reliably commute or planning to relocate before starting work (Required)
Experience:
- marketing: 1 year (Required)
Location:
- Indore, Madhya Pradesh (Indore) (Required)
Shift availability:
Work Location: In person
