LET'S WORK TOGETHER TO CREATE AN IMPACT!
Join Novus Insights and help our global clients to make wiser, faster, and precise decisions.
At Novus Insights, we strive to maintain an environment that brings out the best in our people.
Our work culture enables our employees to be consistently productive, earn, and to reach their maximum potential.
Let's create tailored business solutions backed by valuable insights!
QUALITY
INTEGRITY
TRUST
ACCOUNTABILITY
TRANSPARENT
CONSTANT IMPROVEMENT
HONESTY
TEAMWORK
Sr. Research Executive – Account Management
- Manage end-to-end execution of primary and secondary market research projects, covering multiple stages of research design, data collection, analysis, and reporting
- Coordinate closely with data processing teams, field teams, and internal stakeholders to ensure timely and high-quality project delivery
- Lead and support execution across a wide range of study types, including but not limited to:
o Brand Tracking
o Usage & Attitude (U&A)
o Pricing & Conjoint Studies o Consumer Behaviour & Perception
o Segmentation & Need-Gap Analysis
o Concept Testing
o Central Location Tests (CLT) – car clinics, taste tests, etc.
o Retail Audits & Mystery Shopping
o Initial Buyer Surveys (IBS)
o Ethnography & Market Landscaping
o Consumer Purchase Journey Studies
- Design questionnaires and discussion guides aligned with client objectives and research methodology
- Contribute to research proposals and study designs for both:
o Qualitative research: In-depth Interviews (IDIs), Focus Group Discussions (FGDs), Mini Group Discussions (MGDs), Dyads, Triads, Diary Studies, Ethnography
o Quantitative research: CAPI, CAWI, CATI, Observational studies
- Synthesize research findings and translate data into clear, actionable insights aligned with client business objectives
- Develop top-line summaries and final reports, including storytelling, data visualization, and presentations for clients
- Demonstrate strong data understanding and analytical rigor, including data checks, content analysis, and interpretation of both qualitative and quantitative outputs
- Work collaboratively within a research team handling multiple accounts and clients across sectors such as FMCG, Media, Consumer Durables, Healthcare, Automobile, BFSI, etc.
- Support account management through client communication, coordination, and adherence to timelines
- Strong proficiency in SPSS, MS Excel, and MS PowerPoint
- Excellent data interpretation and analytical skills (quantitative & qualitative)
- Strong questionnaire design and research structuring skills
- Effective client communication and stakeholder management abilities
- High attention to detail and ability to manage multiple projects simultaneously
- Strong problem-solving, presentation, and storytelling skills
- Ability to work independently as well as in a team-based, fast-paced environment
- MBA/PGDM in Marketing or Market Research preferred
- 3–6 years of relevant experience in primary market research, with strong exposure to quantitative research projects
- Prior experience in handling end-to-end project execution and client-facing responsibilities
- Exposure to multiple research methodologies and industry sectors will be an added advantage
