A hybrid Product Manager role embedded within the Data Science team. You'll own the product direction for ML-driven capabilities — bidding algorithms, traffic quality (fraud detection), and audience modeling — while maintaining the operational rigor required for MRC/TAG compliance. You'll be part of the broader PM community, following established practices and gradually expanding your scope.
Own and prioritize the Data Science team backlog; define user stories and acceptance criteria
Lead scopes where domain knowledge is primarily algorithm/ML-driven; support cross team scopes as a secondary PM
Participate in roadmap planning, sprint planning, and PM syncs, and uphold established PM ways of working — from templates and documentation standards to consistent communication and proactive
stakeholder management
Bridge Product leadership and Data Scientists — translate business needs into technical priorities and vice versa
Algorithm Analysis & Validation
Analyze and validate ML algorithm outputs (bidding, delivery predictions, audience models) against business KPIs
Test model outputs, identify when and why algorithms underperform, and provide actionable feedback to data scientists
Conduct advanced investigation and analysis for algorithm-related performance issues
Support A/B test design and analysis for algorithm changes
Ad & Traffic Quality (Fraud) Operations
Investigate fraud-related issues — IP/domain/app unblocking, ads.txt issues, discrepancy reports, DOOH/CTV/Retail Media whitelisting
Manage fraud blacklists (IP, domain, UA, app) using internal tools
Run compliance cycles — Backward Looking Assessments, quarterly risk assessments, IVT filter reviews,
TAG/IWL list updates, methodology disclosures — and look for opportunities to AI automate the recurring,
Repeatable parts rather than only running them manually
Support TAG/MRC audits and contribute to RFI/RFP responses on traffic quality
Industry & AI Awareness
Track AdTech trends, AI/ML developments, and competitive landscape to inform priorities
Diversity & Inclusion @Adform:
Adform is an equal opportunity employer with a global perspective. We remain committed to creating an environment that not only respects different backgrounds but celebrates them too. We believe that diversity in all its forms enhances our teams’ creativity, innovation, and effectiveness, and therefore we value different backgrounds, perspectives, and skills.
We are committed to creating a work environment where Adform employees feel valued for who they are and what they can contribute, free from any type of discrimination.
