About the Company
Triple Dart Digital is a B2B SaaS performance marketing agency working with some of the most ambitious SaaS companies globally — typically scaling from $5M to $100M+ ARR across the US, Europe, and APAC.
We’re not a traditional agency:
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We focus on pipeline, SQLs, and revenue — not vanity metrics
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We build full-funnel paid media engines, not isolated campaigns
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We operate as an AI-first team, where automation, predictive optimization, and AI-driven creative testing are part of everyday work
We’re building for where paid media is going — not where it’s been.
We are hiring a Senior Content Specialist to own our content and brand work. You will manage social, blogs, webinars, events, and video — and work with the GTM team to make sure content connects to distribution and conversion.
This is a hands-on role. You will write, coordinate, publish, and manage. You are also expected to think about how individual content pieces fit into a broader GTM motion — a webinar should become a LinkedIn post, a blog, a clip, and a sales asset. AI tools should be part of how you produce and distribute work.
Content
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Own the content calendar — blogs, LinkedIn, newsletters, and website copy
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Write content that reflects TripleDart's point of view on GTM and B2B SaaS marketing
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Produce sales enablement assets: case studies, one-pagers, decks, and outbound copy
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Script and coordinate video content with production partners
Social Media
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Manage posting, scheduling, and engagement on LinkedIn and other channels
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Track what works and adjusts — focus on what drives inbound, not just reach
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Stay current on topics relevant to the B2B SaaS and GTM community
Webinars & Events
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Run webinars end to end — speaker coordination, promotion, and follow-up
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Handle event logistics: registrations, on-site coordination, and vendor communication
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Repurpose webinar and event content into clips, blogs, and social posts
AI Tools & Workflows
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Use AI tools as a core part of daily production — research, drafting, repurposing, scheduling
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Document content SOPs and keep them updated
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Work with the GTM team to connect content to HubSpot workflows and lead nurture sequences.
Experience Required
Must Have
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2 to 4 years in content marketing, growth marketing, or a similar role
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Background in journalism or editorial work, or a clear flair for writing across formats
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Good writing skills across formats — social posts, long-form, short-form, and sales copy
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Experience managing social media for a company or brand
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Comfortable running multiple workstreams without close supervision
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Daily use of AI tools in content work
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Follows through on tasks, communicates blockers, and meets deadlines
Good to Have
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Experience in B2B SaaS or at a marketing agency
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Familiarity with webinar tools — Zoom Webinars, Riverside, StreamYard, or similar
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Some exposure to GTM tools — HubSpot, Clay, Apollo, or similar
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Basic understanding of SEO and content distribution
What Success Looks Like
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Owns and ships a consistent content calendar across blogs, LinkedIn, newsletters, and website copy — with minimal oversight and zero dropped balls
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Writes content that clearly reflects TripleDart's POV on GTM and B2B SaaS marketing — not generic, not templated, actually useful to the audience
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Turns every major content moment (webinar, event, campaign) into a multi-format asset library — clips, posts, blogs, and sales collateral — without being prompted
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Builds and maintains content SOPs that make production repeatable and scalable as the team grows
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Uses AI tools daily to accelerate research, drafting, and repurposing — and actively improves the workflows over time
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Produces sales enablement assets (case studies, one-pagers, outbound copy) that the GTM team actually uses in deals
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Tracks what content drives inbound and engagement — and adjusts the calendar and formats based on what's working
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Runs webinars end to end with no coordination gaps — from speaker prep to post-event repurposing
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Collaborates effectively with the GTM team to connect content to HubSpot workflows and lead nurture sequences.
Why Join Triple Dart
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Work with fast-growing global SaaS companies
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Be part of a team building an AI-first marketing engine
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Get real ownership early
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Learn faster than you would anywhere else in paid media
