The Marketing Executive is responsible for planning and executing marketing activities to increase brand awareness, generate sales, and strengthen market presence for FMCG products. The role involves coordinating with sales teams, distributors, retailers, advertising agencies, and digital marketing teams to ensure successful product promotions and campaigns.
Key Responsibilities
- Plan and execute marketing campaigns for FMCG products.
- Conduct market research to identify customer needs, competitor activities, and market trends.
- Coordinate product launches, promotional activities, and seasonal campaigns.
- Work closely with the sales team to increase product visibility and market penetration.
- Develop POSM (Point of Sale Materials) such as brochures, posters, banners, and display units.
- Manage relationships with distributors, retailers, and channel partners.
- Organize trade promotions, retailer meets, exhibitions, and product demonstrations.
- Monitor marketing budgets and campaign performance.
- Analyze sales data and prepare marketing performance reports.
- Coordinate with advertising agencies, designers, and digital marketing partners.
- Handle social media and digital marketing initiatives (if required).
- Ensure brand guidelines are maintained across all marketing materials.
- Collect customer feedback and recommend product or promotional improvements.
Required Qualifications
- Bachelor's degree
- 1–3 years of experience in FMCG marketing (Freshers with strong marketing knowledge may also apply).
Required Skills
- Excellent communication and presentation skills.
- Strong analytical and problem-solving abilities.
- Knowledge of FMCG market dynamics.
- Digital marketing and social media awareness.
- Proficiency in MS Excel, PowerPoint, and Word.
- Ability to work under pressure and meet deadlines.
- Good negotiation and interpersonal skills.
- Strong organizational and time-management skills.
Preferred Skills
- Experience in brand management.
- Knowledge of trade marketing.
- Experience with CRM and marketing automation tools.
- Basic understanding of consumer behavior and retail marketing.
Key Performance Indicators (KPIs)
- Sales growth in assigned territory/product category.
- Brand awareness and campaign effectiveness.
- Distributor and retailer engagement.
- Marketing ROI.
- Lead generation (where applicable).
- Product availability and visibility.
- Customer acquisition and retention.
Industries
- Food & Beverages
- Spices & Seasonings
- Dry Fruits & Nuts
- Dairy Products
- Packaged Foods
Pay: ₹9,000.00 - ₹20,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
Work Location: In person
