Overall 7 to 10 years of experience as an Adobe Techno-Functional Consultant
Strong communication skills are mandatory, as stakeholders are non-technical. You should be able to clearly understand business requirements and effectively explain proposed solutions to stakeholders in simple, business-friendly language
Mandatory hands-on experience with Adobe Analytics for both web and mobile reporting & implementation is required
Must have experience independently implementing at least one Adobe Launch solution end-to-end
Understanding of processing and classification rules in Adobe Analytics
Work with stakeholders to understand business requirements
Convert business questions into measurable tracking requirements
Build and automate reports and dashboards
Good understanding of Adobe Launch properties, rules, extensions, custom code, and publishing workflows, mobile SDK
Validate data accuracy, debug implementation issues, and resolve edge cases
