About the Role
We are looking for a Performance Marketing Specialist with a minimum of 2 years of hands-on experience in planning, executing, monitoring, and optimizing paid advertising campaigns.
The ideal candidate should have strong practical experience in Google Ads and Meta Ads. Experience with LinkedIn Ads and B2B lead generation will be an added advantage.
Key Responsibilities
- Plan, create, launch, and manage paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
- Develop effective audience targeting and campaign strategies based on business objectives.
- Monitor and optimize campaigns to improve lead quality and overall campaign performance.
- Manage advertising budgets and ensure efficient utilization of ad spend.
- Track key performance metrics such as CPL, CPA, CTR, CPC, Conversion Rate, and ROAS.
- Conduct A/B testing of ad creatives, copy, audiences, and landing pages.
- Analyze campaign performance and prepare regular reports with actionable insights.
- Identify underperforming campaigns and implement optimization strategies.
- Work closely with the creative, content, sales, and development teams to improve lead generation and conversions.
- Conduct audience, keyword, and competitor research.
- Stay updated with the latest trends and best practices in performance marketing and paid advertising.
Required Skills
- Minimum 2 years of hands-on experience in Performance Marketing.
- Strong practical knowledge of Google Ads and Meta Ads.
- Experience in lead generation and campaign optimization.
- Good understanding of paid advertising metrics including CPL, CPA, CTR, CPC, Conversion Rate, and ROAS.
- Ability to analyze campaign data and make data-driven decisions.
- Strong analytical and problem-solving skills.
- Good communication and reporting skills.
Preferred / Added Advantage
- Hands-on experience with LinkedIn Ads / LinkedIn Campaign Manager.
- Experience with B2B lead generation campaigns.
- Knowledge of GA4 and Google Tag Manager (GTM).
- Familiarity with Meta Pixel and LinkedIn Insight Tag.
- Experience working with IT, SaaS, technology, or other B2B businesses.
Application Question(s):
- How many years of hands-on experience do you have in Performance Marketing?
- Which paid advertising platforms have you personally managed campaigns on?
- Do you have hands-on experience with LinkedIn Ads / LinkedIn Campaign Manager?
- Are you willing to relocate?
- Are you an immediate joiner?
Work Location: In person
