A Digital Marketing Assistant supports marketing teams by executing online campaigns, managing social media channels, and analyzing performance metrics. They are responsible for driving brand awareness, creating digital content, tracking Key Performance Indicators (KPIs), and ensuring seamless coordination across all digital marketing platforms.
Key Responsibilities
- Social Media Management: Create, schedule, and monitor content across platforms like Instagram, LinkedIn, and YouTube, while engaging with the online community.
- Content Creation: Draft and edit marketing copy for email newsletters, website blogs, and digital advertisements.
- Campaign & Email Support: Assist in building targeted email campaigns, automated workflows, and A/B testing variations for improved conversion rates
- SEO & SEM Support: Conduct keyword research, analyze competitor trends, and optimize landing pages to increase organic and paid search traffic.
- Analytics & Reporting: Gather data from Google Analytics and social insights to track website traffic, lead generation, and overall Return on Investment (ROI)
- Administrative Support: Coordinate marketing calendars, maintain asset databases, and assist with promotional event planning.
- Education: A Bachelor's degree or Diploma in Marketing, Communications, Business, or a related field.
- Technical Skills: Basic proficiency in tools like Google Analytics, Google Ads, SEO platforms (e.g., SEMrush, Ahrefs), and Email software (e.g., Mailchimp).
- Soft Skills: Strong multitasking abilities, attention to detail, and excellent verbal and written communication skills.
- Experience: Typically 0-3 years of proven experience in executing digital campaigns or handling corporate social media accounts.
Pay: ₹10,063.94 - ₹40,959.17 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Paid sick time
Work Location: Hybrid remote in Delhi
