We are seeking a creative, data-driven, and highly organized Social Media Marketing Executive to join our growing marketing team. In this role, you will be responsible for managing and growing our brand presence across key social media channels (Instagram, LinkedIn, Facebook, YouTube, etc.). You will create engaging visual and written content, manage daily interactions, run paid ad campaigns, and analyze performance metrics to continuously boost engagement and lead generation.
Key Responsibilities1. Content Strategy & Creation
- Brainstorm, plan, and execute dynamic content calendars aligned with brand marketing goals.
- Write compelling copy for captions, posts, short-form scripts (Reels/Shorts), and ad campaigns.
- Collaborate with graphic designers and video editors (or independently use tools like Canva/CapCut) to produce high-performing visual assets.
- Stay updated on industry trends, viral formats, and platform algorithm changes to leverage relevant opportunities.
2. Channel & Community Management
- Schedule and publish daily posts across all platform handles using scheduling tools (e.g., Hootsuite, Buffer, Meta Business Suite).
- Monitor direct messages (DMs), comments, and mentions; engage proactively with followers to build a loyal community.
- Oversee brand reputation management and maintain a consistent brand tone across channels.
3. Paid Social & Campaign Execution
- Set up, monitor, and optimize paid advertising campaigns (Meta Ads Manager, LinkedIn Campaign Manager) for reach, traffic, and lead generation.
- Assist in organizing influencer marketing campaigns and outreach.
4. Analytics & Reporting
- Track weekly and monthly Key Performance Indicators (KPIs) such as reach, engagement rate, follower growth, and conversion rates.
- Generate actionable performance reports and present recommendations to improve campaign performance.
Requirements & Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Business, Mass Media, or a related field.
- Experience: 1–3 years of hands-on experience in social media management or digital content creation.
- Technical Skills:
- Proficiency in Meta Business Suite, LinkedIn Ads, Canva, and basic video editing tools.
- Familiarity with social media management software (e.g., Buffer, Hootsuite) and Google Analytics.
- Soft Skills:
- Excellent written and verbal communication skills.
- Strong aesthetic sense for layout, typography, and visual branding.
- Ability to multi-task, prioritize tight deadlines, and work independently.
Pay: ₹10,021.78 - ₹22,741.50 per month
Work Location: In person
