Organization: Sukhmani Diagnocare & Institute of Intervention
Location: Bathinda, Punjab
Job Type: Full‑Time
Experience: 1–3 years (Healthcare preferred)
Job Description
Sukhmani Diagnocare & Institute of Intervention is looking for a dynamic and result‑oriented Marketing Executive who will also function as a Public Relations Officer (PRO) for the centre. The role requires extensive fieldwork, relationship building, and coordination with doctors, hospitals, and corporates to promote diagnostic and interventional services.
Key ResponsibilitiesMarketing & Business Development
- Conduct field marketing activities to promote diagnostic and healthcare services.
- Build and maintain strong relationships with referring doctors, clinics, hospitals, and healthcare professionals.
- Visit corporates, insurance companies, and institutions for health check‑up tie‑ups.
- Generate leads and convert them into business opportunities.
- Plan and implement marketing campaigns, referral programs, and patient outreach activities.
- Collect market intelligence, competitor information, and patient feedback.
PRO (Public Relations Officer) Responsibilities
- Act as a point of contact between doctors, patients, corporate clients, and the centre.
- Ensure smooth coordination for referrals, appointments, and patient facilitation.
- Address and resolve basic patient or doctor‑related queries professionally.
- Represent the centre in medical meetings, camps, CME programs, and events.
- Maintain a positive image and goodwill of Sukhmani Diagnocare in the market.
Reporting & Coordination
- Prepare daily visit reports, weekly activity reports, and monthly performance reports.
- Coordinate with internal departments (reception, billing, diagnostics, management).
- Achieve assigned monthly and quarterly targets.
Required Skills & Qualifications
- Graduate or postgraduate (Marketing / Business / Healthcare preferred)
- 1–3 years of experience in healthcare marketing, diagnostics, hospitals, or pharma
- Strong communication and interpersonal skills
- Willingness to do field work
- Basic computer knowledge (MS Excel, Word, Email)
- Ability to work independently and meet targets
- Two‑wheeler with valid driving license preferred
Job Type: Full-time
Pay: ₹10,000.00 - ₹20,000.00 per month
Work Location: In person
