Web Development & Automation Specialist
Company: Orbitwise Private Limited
Location: Gurugram
Employment Type: Full-Time | On-Site
Department: Technology & Digital Operations
About Orbitwise
Orbitwise is an education and career services company building a technology-enabled ecosystem across international education, test preparation, language training and career development.
As we scale our digital operations, we are looking for a Web Development & Automation Specialist who can take ownership of our website infrastructure, CRM integrations, marketing technology and business automation systems.
The Role
This is a hands-on technology role with responsibility for maintaining and improving the systems that connect Orbitwise’s website, marketing campaigns, CRM, communication channels and sales operations.
The successful candidate will inherit an existing technology stack and will be responsible for ensuring that it remains reliable, secure, scalable and properly documented.
The role combines web development, API integrations, CRM automation and marketing technology.
Key Responsibilities
Website & Web Application Management
- Manage, maintain and continuously improve Orbitwise’s websites and landing pages.
- Develop new pages, features and conversion-focused campaign experiences.
- Troubleshoot frontend, backend and deployment issues.
- Ensure websites are responsive, fast and reliable across devices.
- Manage production deployments through GitHub and Vercel.
- Maintain appropriate development, staging and production workflows.
- Manage domains, DNS configurations, environment variables and related infrastructure.
CRM & Business Automation
Own and optimise the workflows connecting:
Marketing → Lead Capture → CRM → Communication → Counsellor → Follow-Up → Conversion
Responsibilities will include:
- Lead capture and CRM synchronisation.
- Automated lead assignment and routing.
- Lead lifecycle and status-based workflows.
- Counsellor notifications and task automation.
- Demo-class registration and reminder workflows.
- Automated follow-up and lead-nurturing journeys.
- Re-engagement workflows for inactive leads.
- Conversion and payment-triggered automation.
Zoho CRM & Systems Integration
- Manage and optimise Orbitwise’s Zoho CRM implementation.
- Develop workflows, triggers, functions and integrations.
- Integrate websites and landing pages with the CRM.
- Connect advertising platforms and lead-generation channels.
- Integrate communication platforms with CRM workflows.
- Maintain accurate lead-source and campaign attribution.
- Troubleshoot integration and synchronisation issues.
WhatsApp, RCS & Email Automation
Manage Orbitwise’s customer communication infrastructure across:
- WhatsApp Business Platform/API
- RCS
- Email
- CRM-triggered communication
The role will involve designing and maintaining automated communication journeys for enquiries, counselling, demo classes, follow-ups, reminders and conversions.
APIs & Integrations
- Build and maintain integrations using REST APIs and webhooks.
- Connect third-party platforms where native integrations are unavailable.
- Troubleshoot authentication, API and data-synchronisation failures.
- Implement appropriate logging and error handling.
- Maintain clear documentation for all integrations.
Marketing Technology & Attribution
Work closely with the marketing team to implement and maintain:
- Meta Pixel
- Meta Conversions API
- Google Tag Manager
- Google Analytics
- Google Ads conversion tracking
- UTM tracking
- Lead-source attribution
- Website and landing-page conversion events
The objective is to establish reliable visibility across the complete customer journey:
Advertisement → Lead → CRM → Counselling → Conversion
AI-Assisted Development
Orbitwise actively uses modern AI development tools to improve development speed and productivity.
The candidate should be comfortable working with tools such as OpenAI Codex or equivalent AI coding assistants for:
- Development
- Debugging
- Code review
- Documentation
- Testing
- Rapid prototyping
AI tools should be used to improve productivity while maintaining appropriate standards for security, reliability and maintainability.
Technical Skills
Core
- JavaScript / TypeScript
- React / Next.js
- HTML / CSS
- Git & GitHub
- Vercel
- REST APIs
- Webhooks
- Database fundamentals
CRM & Automation
Experience with some or all of the following is preferred:
- Zoho CRM
- Zoho Flow
- WhatsApp Business Platform/API
- Email automation platforms
- RCS integrations
- Zapier / Make or similar automation platforms
- API-based CRM integrations
Marketing Technology
Working knowledge of:
- Meta Pixel
- Meta Conversions API
- Google Tag Manager
- Google Analytics
- Google Ads conversion tracking
- UTM and campaign attribution
Ideal Candidate
We are looking for someone who:
- Takes end-to-end ownership of technical systems.
- Can independently investigate and resolve technical problems.
- Understands both technology and business workflows.
- Can translate operational requirements into practical automation.
- Is comfortable working with APIs and third-party platforms.
- Writes maintainable and well-structured code.
- Documents systems and processes thoroughly.
- Understands the importance of data security and access control.
- Can work effectively in a fast-moving environment.
- Proactively identifies opportunities to reduce manual work through technology.
Key Performance Indicators
Success in this role will be measured through:
- Website stability and uptime.
- Reliability of lead capture and CRM synchronisation.
- Automation success rates.
- CRM data accuracy.
- Speed of technical issue resolution.
- Landing-page and feature deployment turnaround.
- Accuracy of marketing attribution.
- Reduction in manual operational processes.
- Quality of technical documentation.
- Reliability and scalability of integrations.
First 30 Days
The successful candidate’s initial priorities will include:
- Complete technical handover of the existing website and codebase.
- Review all GitHub repositories and Vercel deployments.
- Audit domains, DNS, environment variables and infrastructure.
- Map the existing Zoho CRM architecture.
- Audit WhatsApp, RCS and email integrations.
- Map the complete lead journey from acquisition to conversion.
- Identify broken, redundant or unreliable automations.
- Establish appropriate backup and recovery procedures.
- Document the complete technology stack and access structure.
- Present a prioritised roadmap for improving reliability, automation and scalability.
What Success Looks Like
The person joining this role should ultimately create a technology environment where:
Every lead is captured.
Every workflow is traceable.
Every critical system is documented.
Automation reduces manual work.
The technology stack can scale with the business.
Most importantly, Orbitwise’s technology infrastructure should remain secure, documented and under organisational control rather than dependent on any single individual.
Pay: ₹31,243.00 - ₹43,765.00 per month
Work Location: In person
