At Adwise, we are more than just a real estate mandate firm , we are strategic growth partners for developers. With expertise in project advisory, sales strategy, pricing intelligence, market research, channel partner activation, and project marketing, we help real estate projects gain stronger positioning and faster sales. Our mission is to bridge the gap between great developments and successful market execution.
We are seeking a dynamic and experienced Senior Marketing Manager to lead marketing initiatives for both our mandate projects and the Adwise brand.
Position: Senior Marketing Manager
As a Senior Marketing Manager, you will be responsible for leading the complete marketing function for Adwise Elements LLP and its real estate mandate projects. You will drive end-to-end marketing strategies for residential and commercial projects while strengthening Adwise's corporate brand across digital, offline, and industry platforms.
This role requires a strategic marketer who can manage project marketing, performance campaigns, brand building, public relations, creative development, vendor management, and cross-functional collaboration to generate measurable business growth.
- Develop and execute comprehensive marketing strategies for assigned real estate mandate projects.
- Plan and manage project campaigns across every stage, including Pre-Launch, Launch, Sustenance, Inventory Movement, and Re-Launch.
- Create integrated marketing plans across digital, print, outdoor advertising, radio, events, activations, and channel partner engagement.
- Work closely with developers to define project positioning, target audience, pricing strategy, and marketing budgets.
- Plan, execute, and optimise lead generation campaigns across Meta, Google, LinkedIn, YouTube, WhatsApp, and other digital platforms.
- Monitor campaign performance, optimise CPL, lead quality, CTR, and ROI, and work closely with the sales team to improve conversions.
- Coordinate with performance marketing agencies and media partners to maximise campaign effectiveness.
- Lead the overall branding and positioning of Adwise across all business verticals.
- Manage the company's website, social media platforms, content strategy, SEO, online reputation, and digital presence.
- Develop and execute branding initiatives including corporate presentations, case studies, newsletters, PR activities, media coverage, recruitment campaigns, thought leadership content, and industry insights.
- Ensure consistent brand identity across all marketing and communication channels.
- Develop marketing strategies and promotional campaigns for Adwise's various service verticals, including Real Estate Sales Mandates, CRM Solutions, Project Management Consultancy (PMC), and other real-estate business offerings.
- Support business development initiatives by creating impactful marketing collateral and sales presentations.
- Plan and execute Channel Partner (CP) Meets, Broker Meets, Project Launch Events, Corporate Events, Exhibitions, and On-ground Activations.
- Develop marketing campaigns to increase channel partner engagement and project visibility.
- Coordinate with creative agencies, designers, photographers, videographers, printers, media buying agencies, and production houses.
- Review and approve all marketing creatives, brochures, presentations, videos, advertisements, and branding materials.
- Manage marketing budgets, negotiate vendor commercials, and ensure timely execution of all deliverables.
- Prepare monthly marketing MIS, campaign reports, and performance dashboards for developers and management.
- Analyse campaign performance, customer behaviour, competitor activities, and market trends to improve marketing effectiveness.
- Recommend innovative marketing initiatives and emerging technologies to drive business growth.
- Lead and mentor marketing executives, interns, and external agency partners.
- Establish marketing processes, reporting systems, timelines, and quality standards while fostering a collaborative and performance-driven culture.
- 3–6 years of experience in Real Estate Marketing, Advertising, Digital Marketing, or Brand Management.
- Proven experience managing end-to-end marketing campaigns for real estate projects from strategy to execution.
- Strong understanding of real estate marketing, branding, digital advertising, and lead generation.
- Expertise in campaign planning, project launches, vendor management, and event marketing.
- Excellent communication, stakeholder management, and presentation skills.
- Strong analytical mindset with experience in campaign optimisation and ROI measurement.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Meta Business Suite
- Google Ads & Google Analytics
- CRM Platforms
- Canva / Adobe Creative Suite (preferred)
- Microsoft Excel & Reporting Dashboards
- Knowledge of AI-powered marketing tools, SEO, website management, and marketing automation platforms will be an added advantage.
- Bachelor's Degree in Marketing, Media, Mass Communication, Business Administration, or a related field.
- MBA in Marketing will be preferred.
Location
Mumbai Metropolitan Region (MMR)
