Company: iOne Group International
Location: Phase 1, Infopark, Kochi
Experience: 2–3 Years
Job Type: Full-time / On-site
About iOne Group International
iOne Group International is a dynamic and rapidly growing global organization based out of the thriving tech hub of Infopark, Kochi. We pride ourselves on fostering an innovative, fast-paced environment where creativity meets data-driven strategy. As we continue to expand and launch new business ventures, we are looking for a high-energy Digital Marketing Executive to own our end-to-end marketing initiatives and drive growth.
Role Overview
We are looking for a versatile, growth-minded Digital Marketing Executive with 0 to 3 years of experience. In this role, you won't just follow a checklist—you will have real ownership over growth campaigns, content creation, automation setup, and marketing blueprints for our new business launches. If you love blending analytical data with creative content and want to see the direct impact of your work, this role is for you.
Key Responsibilities1. Paid Media & Growth Marketing
- Meta & Google Ads: Set up, monitor, and optimize paid campaigns on Facebook, Instagram, and Google to maximize ROI.
- Lead Generation & Acquisition: Run end-to-end customer acquisition campaigns aimed at consistently bringing in high-quality leads.
- Campaign Planning: Map out monthly and quarterly performance marketing budgets and strategies.
2. Content & Social Media Strategy
- Content Calendar: Build and manage a structured weekly/monthly content distribution calendar.
- Reels Strategy: Conceptualize, script, and oversee the production of high-engagement Reels and short-form video content.
- Brand Positioning: Ensure consistent brand voice, value proposition, and visual messaging across all digital touchpoints.
3. Data Analytics & Optimization
- Performance Tracking: Maintain daily/weekly tracking of lead quality, conversion metrics, and ROI.
- Monthly Reports: Compile and present comprehensive performance reports to management with clear, actionable insights.
4. Marketing Automation & CRM
- Campaign Automation: Build and execute strategic bulk communication via WhatsApp and Email marketing tools.
- CRM Integration: Manage and integrate leads cleanly into our CRM systems to ensure smooth handoffs to the sales team.
5. New Business & Launch Strategy
- Competitor Research: Analyze market landscapes and competitor strategies whenever iOne Group launches a new venture.
- Go-To-Market Plans: Draft localized or global marketing plans specific to the new business.
- Launch Campaigns: Execute initial launch and customer acquisition strategies to build early traction from day one.
Requirements & Qualifications
- Experience: 2-3 years of hands-on experience in digital marketing. (Prior experience running Meta/Google ads or managing social media handles is highly preferred).
- Education: Bachelor’s degree in Marketing, Business, Communications, or IT/Engineering with relevant marketing certifications.
- Skills:
- Basic handling of Meta Ads Manager and Google Ads dashboard.
- Familiarity with email/WhatsApp automation platforms (e.g., Mailchimp, HubSpot, Interakt, or similar).
- Strong understanding of social media algorithms, specifically Instagram Reels and TikTok/YouTube Shorts trends.
- Excellent copy-writing and communication skills in English.
- Mindset: Highly analytical, comfortable with Excel sheets, but equally creative when brainstorming content.
CONTACT NO :7034487302
Pay: ₹18,000.00 - ₹25,000.00 per month
Work Location: In person
