Brand Name: Fashor Lifestyle Pvt Ltd
Location: Chetpet, Chennai
Job Summary
We are looking for a creative, proactive, and highly organized Social Media Executive to manage and grow our brand's digital presence across multiple social media platforms. The ideal candidate should be a multitasker with a passion for fashion, strong content creation and copywriting skills, and hands-on experience in graphic designing. They should be capable of managing multiple campaigns simultaneously while ensuring consistent brand communication and audience engagement.
Key Responsibilities
- Plan, create, schedule, and publish engaging content across social media platforms including Instagram, Facebook, LinkedIn, YouTube, Pinterest, and other relevant channels.
- Develop creative content calendars aligned with marketing campaigns, product launches, and seasonal collections.
- Write compelling captions, social media copies, blogs, and promotional content that reflects the brand's voice.
- Design visually appealing creatives, reels, stories, banners, and other digital assets using graphic design tools.
- Coordinate with photographers, videographers, influencers, models, and internal teams to execute content shoots and campaigns.
- Capture and create basic photo and video content for social media whenever required.
- Monitor social media trends, competitor activities, and emerging digital trends to keep content fresh and relevant.
- Engage with followers by responding to comments, messages, and customer queries in a timely manner.
- Track social media performance, prepare reports, and recommend improvements based on analytics.
- Collaborate with performance marketing, merchandising, design, and e-commerce teams to support overall marketing objectives.
- Ensure all content adheres to brand guidelines and maintains a consistent visual identity.
- Manage multiple tasks and priorities effectively while meeting deadlines in a fast-paced environment.
Required Skills & Qualifications
- Bachelor's degree in Fashion, Marketing, Communications, Mass Media, Graphic Design, Fashion Communication, or a related field.
- 1–3 years of experience as a Social Media Executive or in a similar role with a fashion retail, apparel, D2C fashion, or women's wear brand is mandatory.
- Proven experience in handling social media for fashion or lifestyle brands with a strong portfolio of content and creatives.
- Excellent written and verbal communication skills with strong content writing and copywriting abilities.
- Proficiency in graphic design tools such as Canva, Adobe Photoshop, and Illustrator.
- Basic knowledge of video editing tools such as CapCut, Adobe Premiere Pro, or similar software.
- Good understanding of Instagram, Facebook, LinkedIn, YouTube, Pinterest, and emerging social media platforms.
- Knowledge of social media analytics, Meta Business Suite, and content scheduling tools is preferred.
- Strong creativity with an eye for aesthetics, branding, and visual storytelling.
- Excellent organizational and time management skills with the ability to multitask.
- Passion for fashion, digital marketing, and content creation.
Preferred Attributes
- Prior experience working with women's ethnic wear, western wear, or fashion retail brands will be highly preferred.
- Self-motivated, proactive, and eager to learn new digital trends.
- Strong attention to detail and creative thinking.
- Team player with excellent interpersonal and collaboration skills.
- Ability to work under tight deadlines without compromising quality.
- Flexible, adaptable, and capable of handling multiple projects simultaneously.
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
- Mention your Current CTC.
- Mention your Expected CTC.
- Mention your Notice period
- Add the link for your portfolio
- Have you worked for fashion retail brands?
Experience:
- Social media management: 1 year (Required)
Location:
- Chennai, Tamil Nadu (Required)
Work Location: In person
