Job Description: Marketing Lead – Odoo Solutions & Pre-SalesPosition
Marketing Lead – Odoo Solutions & Pre-Sales
Department
Sales & Marketing
Experience
4–8+ Years
Employment Type
Full-Time
Location
Pune
Job Summary
We are looking for a dynamic and results-driven Marketing Lead who can develop and execute innovative marketing strategies to promote our Odoo ERP implementation services and digital solutions. The ideal candidate will have experience in B2B marketing, lead generation, brand building, and campaign management. In addition, the candidate should be capable of handling Odoo functional pre-sales activities, including understanding client requirements, delivering product demonstrations, and supporting the sales team throughout the sales cycle.
This role requires a blend of strategic marketing expertise, communication skills, and functional knowledge of Odoo ERP.
Key ResponsibilitiesMarketing Strategy & Execution
- Develop and implement comprehensive marketing strategies to increase brand awareness and generate qualified leads.
- Plan and execute digital marketing campaigns across SEO, SEM, social media, email marketing, and paid advertising.
- Design and manage content marketing initiatives including blogs, case studies, whitepapers, newsletters, and webinars.
- Develop marketing plans for promoting Odoo ERP implementation, customization, support, and consulting services.
- Identify new market opportunities and customer segments.
- Plan and execute product launches, events, seminars, and promotional campaigns.
- Monitor campaign performance and optimize strategies based on data and ROI.
- Collaborate with the sales team to align marketing initiatives with business objectives.
- Manage marketing budgets and vendor relationships.
- Track industry trends, competitor activities, and emerging technologies.
Lead Generation & Brand Development
- Generate high-quality inbound and outbound leads through various marketing channels.
- Build brand presence across LinkedIn, Google, YouTube, and other relevant platforms.
- Create marketing collateral such as brochures, presentations, company profiles, and product datasheets.
- Manage the company website and improve conversion rates through continuous optimization.
- Coordinate with external agencies, designers, and content creators when required.
Odoo Functional Pre-Sales
- Understand customer business processes and gather functional requirements.
- Conduct product demonstrations and presentations of Odoo ERP modules.
- Recommend suitable Odoo solutions based on customer requirements.
- Prepare functional solution documents, proposals, and presentations.
- Work closely with functional consultants and the sales team during the sales cycle.
- Respond to RFPs, RFIs, and customer queries related to Odoo functionality.
- Support effort estimation and solution scoping.
- Maintain strong knowledge of Odoo applications, features, and best practices.
Required SkillsMarketing Skills
- Strong understanding of B2B marketing strategies.
- Digital Marketing (SEO, SEM, PPC, Email Marketing, Social Media).
- Content Marketing and Campaign Management.
- Lead Generation and Marketing Automation.
- Google Analytics and reporting tools.
- CRM and marketing automation platforms.
- Excellent presentation and communication skills.
Odoo & Pre-Sales Skills
- Good functional knowledge of Odoo ERP modules.
- Experience conducting software demonstrations.
- Ability to understand business processes and map them to Odoo solutions.
- Experience preparing proposals and solution documentation.
- Strong business analysis and client interaction skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, IT, or a related field.
- MBA in Marketing is preferred.
- Odoo Functional Certification is an added advantage.
- Experience working with an Odoo implementation partner or ERP consulting company is highly preferred.
Desired Competencies
- Strategic thinking and planning.
- Leadership and team collaboration.
- Excellent interpersonal and negotiation skills.
- Analytical and problem-solving abilities.
- Customer-centric approach.
- Strong organizational and project management skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Self-motivated and target-driven.
Key Performance Indicators (KPIs)
- Marketing Qualified Leads (MQLs) generated.
- Sales Qualified Leads (SQLs) converted.
- Campaign ROI.
- Website traffic and lead conversion rates.
- Social media engagement and brand visibility.
- Number of successful product demonstrations.
- Proposal win rate.
- Revenue contribution from marketing-generated opportunities.
- Customer acquisition cost (CAC).
- Marketing pipeline contribution.
Why Join Us?
- Work with one of the leading ERP platforms, Odoo.
- Opportunity to drive marketing strategy and business growth.
- Collaborative and innovative work environment.
- Career growth and learning opportunities.
- Exposure to diverse industries and digital transformation projects.
Job Types: Full-time, Permanent
Pay: ₹45,000.00 - ₹50,000.00 per month
Application Question(s):
- Can you join Immediately
- Can you relocate to Pune
- Do you have an experience in Odoo Sales?
Education:
Work Location: In person
