Here are some duties of a social media marketing executive:
- Managing social media accounts and ensuring the consistency of all content with the company's messaging and values
- Repurposing and optimising content for various platforms
- Monitoring and analysing user metrics and engagement
- Creating engaging content for the target audience
- Creating social media advertisements
- Scheduling content release times for engagement
- Developing and creating social media graphics
- Maintaining a secure database of login credentials for all social media accounts
Training in social media marketing can help you understand topics such as social media strategy, brand awareness, content creation, advertising and analytics. It can also help you learn how to optimise digital marketing and improve brand perception. You can receive training through online courses and attending workshops and training sessions. You can also read educational blogs and watch online videos by experts to improve your social media marketing skills.
Skills Here are some skills for social media marketing executives:
Knowledge of different social media platform Various social media platforms incorporate new features regularly, such as live streaming, multi-sensory media, short video content and augmented reality. The knowledge of multiple platforms can help you engage the target audience and reach the company's digital marketing goals. It is important to identify which platforms align with business goals, understand the target audience and stay updated with social media statistics before creating a social media strategy for a particular platform.You can also study a platform's popularity and user base, industry impact, advertising options, platform demographics and features, and tools to learn more about it.
Job Type: Full-time
Pay: ₹11,565.26 - ₹35,826.78 per month
Benefits:
Work Location: In person
