Job Description – Influencer Marketing ManagerPosition Overview
Designation: Influencer Marketing Manager
Experience: 1–2 Years
Employment Type: Full-Time
Work Location: Noida, Sector 62
Work Mode: Work from Office
About the Role
We are seeking a dynamic, creative, and results-oriented Influencer Marketing Manager to join our growing team. The candidate will be responsible for developing and executing strategic influencer marketing campaigns that enhance brand visibility, strengthen audience engagement, and contribute to business growth.
The ideal candidate should have hands-on experience in influencer marketing, strong relationship-management and negotiation skills, and a well-established network of influencers and content creators across relevant categories.
Key Responsibilities
- Develop and implement comprehensive influencer marketing strategies aligned with the company's marketing and business objectives.
- Identify, evaluate, and onboard relevant influencers and content creators based on audience profile, engagement, content quality, reach, and brand relevance.
- Build, maintain, and strengthen long-term relationships with influencers, creators, talent agencies, and other industry partners.
- Manage the complete influencer collaboration lifecycle, from influencer identification and outreach to negotiation, execution, and campaign closure.
- Negotiate commercial terms, deliverables, timelines, content requirements, usage rights, and other campaign-related terms.
- Prepare and communicate clear campaign briefs, creative guidelines, deliverables, and timelines to influencers.
- Coordinate with internal Marketing, Creative, Content, and Social Media teams to ensure seamless execution of influencer campaigns.
- Monitor campaign deliverables and ensure all content is delivered within agreed timelines and quality standards.
- Track and analyze key campaign performance indicators, including reach, impressions, engagement, leads, conversions, and ROI.
- Prepare campaign performance reports and provide data-driven recommendations for optimization and future campaigns.
- Manage multiple campaigns simultaneously while maintaining accuracy, quality, and timely execution.
- Research emerging influencers, platforms, content formats, and industry trends to identify new growth opportunities.
- Continuously optimize influencer strategies based on campaign performance, audience insights, and market trends.
Required Qualifications & Skills
- Bachelor's degree in Marketing, Communications, Business Administration, Media, or a related field is preferred.
- 1–2 years of relevant experience in Influencer Marketing, Creator Marketing, Digital Marketing, Brand Partnerships, or a related role.
- Strong understanding of influencer marketing platforms and social media channels, particularly Instagram and YouTube.
- Proven ability to identify and work with influencers across multiple categories and audience segments.
- Strong negotiation, communication, relationship-management, and coordination skills.
- Excellent understanding of social media trends, content formats, and influencer ecosystems.
- Ability to analyze campaign performance and derive actionable insights from data.
- Strong project-management and organizational skills with the ability to manage multiple campaigns and deadlines.
- Creative, proactive, detail-oriented, and highly organized approach to work.
- Ability to work effectively in a fast-paced, target-driven environment.
Preferred Candidate Profile
- Existing network of influencers, creators, talent managers, and agencies will be strongly preferred.
- Demonstrated experience in successfully executing influencer campaigns from concept to completion.
- Strong commercial understanding and experience in influencer negotiations.
- Ability to build long-term professional relationships with creators and industry stakeholders.
- A strong understanding of current social media trends and creator-led marketing strategies.
What We Are Looking For
We are looking for an individual who can take ownership of influencer marketing initiatives, build strong creator partnerships, execute high-quality campaigns, and deliver measurable business results.
Join us to create impactful influencer partnerships and build campaigns that make a difference.
Work Location: In person
