Position: Social Media Content Analyst / Manager
Experience: 2–3 Years
Qualification: Graduate in Mass Communication, Public Relations, or a related field
Location: Katihar, Bihar
About the Role
We are looking for a skilled and proactive Social Media & PR Content Analyst / Manager with 2–3 years of relevant experience in social media management, content creation, communications, and public relations.
The ideal candidate must have excellent reading and writing proficiency in Hindi, English, Assamese & Bengali, along with hands-on experience in PR and media coordination. The candidate should be capable of developing region-specific content, monitoring public sentiment, coordinating communications, and managing social media activities effectively.
Key Responsibilities
- Manage day-to-day social media activities across relevant digital platforms.
- Develop, edit, and publish engaging content including posts, captions, articles, reels, and short-form content.
- Create content in Hindi, English, Assamese and Bengali, ensuring linguistic accuracy and cultural relevance.
- Monitor social media platforms, online conversations, trends, and audience sentiment.
- Analyse social media performance, engagement, reach, impressions, and audience growth.
- Prepare regular social media and communication reports with actionable insights.
- Support the development and execution of digital communication and PR strategies.
- Assist in drafting press releases, media notes, briefing documents, statements, and other PR communications.
- Track media coverage and maintain records of relevant news and mentions.
- Identify opportunities for positive media visibility and public engagement.
- Conduct media and competitor monitoring and provide regular updates.
- Coordinate with creative teams, photographers, videographers, and other stakeholders for content development.
- Maintain content calendars and ensure timely publishing of approved content.
- Respond to or coordinate responses to comments, queries, mentions, and online feedback as required.
- Ensure all communication is consistent with the organisation's objectives, messaging, and brand guidelines.
Required Skills & Competencies
- 2–3 years of experience in Social Media Management, Public Relations, Digital Communications, Content Management, or a related field.
- Excellent reading and writing skills in all four languages:
- Hindi
- English
- Bengali
- Assamese
- Strong hands-on experience in Public Relations (PR), media coordination, and communication.
- Excellent content writing, editing, and proofreading skills.
- Strong understanding of social media platforms and digital communication.
- Ability to monitor and analyse social media trends and performance metrics.
- Strong understanding of regional communication and local audiences.
- Excellent communication, interpersonal, and coordination skills.
- Ability to work independently, manage multiple responsibilities, and meet deadlines.
- Proficiency in MS Office, particularly MS Excel and MS Word, is preferred.
Preferred Profile
- Candidates with experience in PR, media relations, government/public-sector communication, or large-scale communication campaigns will be preferred.
- Experience in handling regional-language content will be an added advantage.
- Candidates should have strong knowledge of the local media landscape and be comfortable coordinating with regional media.
- Candidates must be willing to work from the assigned location.
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
