About the Role
We're building a cutting-edge SaaS platform that helps businesses track and improve their visibility across AI search engines and generative AI platforms (GEO - Generative Engine Optimization), alongside traditional SEO. We're looking for a hands-on Marketing Manager who can own our go-to-market strategy and execute across multiple channels to drive awareness, leads, and customer acquisition in a competitive B2B SaaS space.
This is a founder-adjacent role ideal for someone who thrives in early-stage startups, wears multiple hats, and wants to shape marketing strategy from the ground up rather than just execute a playbook.
What You'll Do
- Develop and execute go-to-market (GTM) strategy for new feature launches and market positioning
- Build and manage SEO/GEO-focused content strategy, ensuring our own platform ranks well in traditional search and AI-driven answer engines (ChatGPT, Perplexity, Google AI Overviews, etc.)
- Own email marketing campaigns end-to-end: segmentation, automation flows, nurture sequences, and performance tracking
- Manage social media presence across LinkedIn, Twitter/X, and relevant B2B channels, including content calendars and community engagement
- Design and run demand generation campaigns (paid + organic) to drive qualified leads into the sales funnel
- Collaborate with product and engineering teams to translate technical features into compelling marketing narratives
- Track, analyze, and report on key marketing metrics (MQLs, CAC, conversion rates, pipeline contribution) to inform strategy
- Identify and test new marketing channels relevant to B2B SaaS and technical/SEO-savvy audiences
- Manage marketing budget and vendor/tool relationships (email platforms, analytics, ad platforms)
- Build positioning and messaging that differentiates us in the crowded SEO/AI visibility space
What We're Looking For
- 3-5+ years of B2B SaaS marketing experience, ideally in martech, SEO tools, or adjacent technical SaaS products
- Deep understanding of SEO fundamentals and familiarity with emerging GEO/AI search optimization concepts
- Proven experience building and executing go-to-market strategies for product launches
- Hands-on expertise with email marketing platforms and automation (e.g., HubSpot, Mailchimp, ActiveCampaign, or similar)
- Strong social media marketing skills, particularly for B2B audiences (LinkedIn especially)
- Data-driven mindset with comfort in analytics tools (GA4, Search Console, or similar)
- Excellent written communication skills; ability to create clear, persuasive content for technical and non-technical audiences
- Startup experience or high comfort with ambiguity, fast iteration, and limited resources
- Bonus: experience marketing to SEO agencies, marketers, or technical B2B buyers
- Bonus: familiarity with AI/LLM tools for content creation or workflow automation
Why Join Us
- Early-stage equity/growth opportunity with real ownership over marketing direction
- Work directly with founders on a product at the forefront of AI search visibility
- Flexible remote-first culture with fast decision-making and minimal bureaucracy
- Opportunity to define and scale marketing function as the company grows
Working hours
You should be available for some overlap with UK / US working hours, ideally around 2:00pm - 10:00pm IST or similar. Exact timings can be discussed.
How to Apply
Please apply with your CV and a short cover note explaining why you're excited about AI visibility/GEO as a space and what you'd prioritize in your first 90 days in this role. Include examples of previous B2B SaaS marketing campaigns, content pieces, email sequences, or lead generation work you've led, along with any relevant results or metrics where possible.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Application Question(s):
- Can you share an example of a B2B SaaS go-to-market strategy you've led, and what results did it drive (leads, signups, revenue)?
- What's your experience with SEO, and how familiar are you with emerging GEO/AI search optimization trends?
- Which email marketing and social media tools have you used, and can you describe a campaign where you owned the strategy end-to-end?
Work Location: Remote
