Calling all high-fashion operators, beauty-brand builders, and D2C high performers.
D2C Business Head — Aqualens (Cosmetic Lenses)
Gurugram, Haryana · Full-time · On-site
The Mission
Build Aqualens into India's category-defining cosmetic lens brand.
Cosmetic lenses sit exactly where beauty meets self-expression — they're an accessory, a look, a statement. We need someone with genuine fashion and beauty sensibility to own Aqualens in India end-to-end: P&L, growth strategy, and operational execution across retail, e-commerce, and marketing.
You'll run Aqualens as a founder would — setting the strategy, building the team, and making the commercial, brand, and creative calls that turn it into the category leader.
What You'll Own
1 · Business Strategy & P&L
Own Aqualens India's P&L end-to-end. Define the growth strategy — colour/style range, channel mix, pricing, expansion roadmap. Position Aqualens as Lenskart's fashion-first cosmetic lens brand and decide where to invest to maximise growth and return.
2 · Fashion, Range & Channel Execution
Treat the range like a fashion line — drops, seasonal colourways, hero shades that drive desire and full-price sell-through. Drive growth across the app, website, and D2C channels. Build new channels: beauty marketplaces, influencer collabs, makeup/fashion crossovers.
3 · Brand, Marketing & Consumer Experience
Own Aqualens' brand voice and aesthetic — bold, aspirational, beauty-native. Set the direction for brand campaigns, creators, community, and performance marketing. Build a deep read on India's Gen Z and Millennial beauty consumer to keep the proposition ahead of the curve.
4 · Global Coordination & Team Leadership
Be the primary interface between the global brand team and India leadership. Work across Retail, E-commerce, Category, Supply Chain, and Finance. Build and mentor a lean, high-performing, fashion-fluent India team.
✅ What We're Looking For
- Proven P&L ownership and D2C brand-building experience — ideally in beauty, cosmetics, fashion, or lifestyle
- A genuine eye for fashion, beauty, and trend — you feel where colour and styling are heading
- Entrepreneurial track record with founder-like ownership
- Strong grounding in brand building, retail operations, and style-led consumer behaviour
- Experience working with global teams, balancing brand consistency with local relevance
- Bachelor's / Master's in Business, Marketing, Fashion, or related field · MBA preferred
The Mindset We're Hiring For
️ Founder's Mentality — You chase outcomes and own the results
️ Fashion & Beauty Instinct — You have taste, and you can monetise it
✍️ Brand Storyteller — You turn an aesthetic into campaigns a new generation wants to wear
Globally Minded, Locally Grounded — Global identity, Indian soul
Commercially Grounded — Creative ambition balanced with profitable discipline
- Execution-Focused — You see strategy through and hold the bar high at every touchpoint
If you've built or scaled a beauty, fashion, or lifestyle D2C brand, come from a founding team, or live and breathe trends, colour, and consumer taste — this role was written for you.
Drop a DM or tag someone who should be building this.
