What we want:
We are seeking a high-performance marketer with proven experience in B2B lead generation for the North America market. The role focuses on driving qualified leads (MQL SQL) with lead generation agency background and strong ownership of pipeline and revenue outcomes.
Who we are:
Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. .
Webimax:
A leader in digital marketing, WebiMax provides Search Engine Optimization (SEO), Paid Search, Social Media, Website Design & Development, Reputation Management, Lead Generation and Consulting services for hundreds of clients in dozens of industries all over the world.
What you will do:
•Paid Campaign Management:
Plan, execute, and scale campaigns across Google Ads (Search, Display, YouTube) Meta (Facebook, Instagram) LinkedIn Ads (critical for B2B) TikTok, X (Twitter) and Bing.
Focus on Lead generation campaigns, Conversion optimization, Funnel-based targeting.
•B2B Lead Generation (Core):
Generate qualified leads for North America markets
Target: CMOs, Demand Gen Heads Founders, CEOs Industry verticals (Legal, SMBs, SaaS, Home Services, etc.)
Optimize for: Cost per SQL (not just CPL) Lead quality & conversion
•Campaign Optimization:
A/B test: Ad creatives, Messaging, Landing pages and Audience segments.
Improve: CPL, CAC, ROAS Conversion rates
Manage tracking: Pixels, events, attribution
•Analytics & Reporting:
Track performance using Google Analytics, Ad platform dashboards, CRM integrations
Report on Leads generated, SQL conversion, ROI / pipeline contribution
•Budget & Scale:
Manage and allocate budgets efficiently
Scale winning campaigns aggressively
Maintain cost efficiency while improving quality
•Collaboration:
Work with Content team (landing pages, messaging) Design team (creatives) Sales/BD team (lead quality feedback)
•Innovation & Growth:
Experiment with New ad formats new channels (CTV, DOOH integration) Identify new opportunities for pipeline growth
•4–7 years experience in performance marketing.
•Mandatory: Experience in B2B lead generation for North America.
•Background in lead generation agency preferred.
•Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, TikTok , bing Ads.
•Experience with: Conversion tracking, attribution models CRM + marketing automation tools.
•Strong understanding of B2B funnels Lead qualification (MQL SQL) ROI-driven marketing.
•Optimize campaigns for revenue outcomes, not just traffic.
