Digital Marketing Executive – Job Description
Company: Regenix Drugs Ltd
Location: Chennai, Tamil Nadu
Department: Marketing
Experience: 1–3 years
About the Company
Regenix Drugs Ltd is a pharmaceutical company headquartered in Chennai, established in 2007. The company manufactures and markets pharmaceutical formulations, including small-molecule drugs and biosimilar products, and exports them to several countries across Asia and Africa.
Job Summary
We are looking for a creative and performance-driven Digital Marketing Executive to manage online marketing activities for Regenix Drugs. The role involves handling social media platforms, digital campaigns, website content, and online brand presence to support the company’s healthcare and pharmaceutical products.
Key Responsibilities
- Manage social media platforms such as Facebook, Instagram, and LinkedIn.
- Create and publish engaging digital content related to healthcare and pharmaceutical products.
- Plan and execute online marketing campaigns to increase brand awareness and lead generation.
- Optimize website content and blog articles for better online visibility (SEO).
- Monitor and analyze campaign performance using analytics tools.
- Coordinate with design and product teams for marketing materials and promotional campaigns.
- Manage email marketing and digital communication with healthcare professionals and distributors.
- Prepare marketing reports and recommend strategies to improve campaign performance.
Required Skills
- Knowledge of digital marketing strategies, social media marketing, and SEO
- Content creation and copywriting skills
- Basic knowledge of website CMS (WordPress or similar)
- Understanding of healthcare or pharmaceutical marketing is an advantage
- Good analytical and communication skills
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Pharmacy, or related field
- Digital marketing certification is an added advantage.
Job Types: Full-time, Permanent, Fresher
Work Location: In person
