We are seeking a results-driven Email Marketing Executive to join our marketing team. The ideal candidate will have at least 1 year of hands-on experience in managing cold email campaigns, nurture sequences, and email automation workflows. You will be responsible for driving engagement, nurturing leads, and generating opportunities across the funnel.
Key Responsibilities
- Plan, execute, and optimize cold email outreach for lead generation
- Build and manage email nurture campaigns to move leads through the funnel
- Segment email lists and personalize email content for higher engagement
- Track and analyze campaign metrics (open rates, CTR, bounce rates, etc.) and continuously improve performance
- Conduct A/B testing on subject lines, content, and CTAs
- Maintain list hygiene and ensure deliverability best practices
- Collaborate with the design, content, and sales teams to align messaging
- Stay updated on email marketing trends and compliance (e.g., GDPR, CAN-SPAM)
Required Skills & Experience
- 1+ years of experience in B2B email marketing
- Proven experience in managing cold outreach campaigns and automated nurture flows
- Strong copywriting and content editing skills for email communication
- Solid understanding of email deliverability, list segmentation, and compliance standards
- Hands-on experience with top email tools, including (at least 2-3 of the following): Mailchimp, ActiveCampaign, HubSpot, Lemlist, Apollo.io, Salesloft, Mailshake, SendGrid, Reply.io, instantly
Bonus Skills
- Experience with CRM systems (e.g., HubSpot, Salesforce)
- Familiarity with HTML for email templates
- Knowledge of marketing automation and lead scoring
What We Offer
- A collaborative and growth-oriented work environment
- Opportunities to work on international campaigns and markets
- Access to the latest tools and tech stack
- Flexible work hours and remote options
- Performance-based growth opportunities
Job Types: Full-time, Permanent
Pay: ₹12,000.00 - ₹15,000.00 per month
Benefits:
Ability to commute/relocate:
- Nagercoil, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- What's your current monthly salary?
Experience:
- Email marketing: 1 year (Required)
Work Location: In person
