Experience: 6 Months – 1 Year
Employment Type: Full-Time
Department: Digital Marketing
Location: Nagpur
About the Role
We are looking for a motivated and performance-driven Google Ads & Meta Ads Specialist with 6 months–1 year of hands-on experience in digital marketing. The ideal candidate should have a basic-to-intermediate understanding of paid advertising, campaign management, social media marketing, and performance tracking.
You will be responsible for planning, executing, monitoring, and optimizing paid campaigns across Google Ads and Meta Ads (Facebook & Instagram) to generate leads, traffic, engagement, and conversions.
Key Responsibilities
- Plan, create, and manage campaigns on Google Ads and Meta Ads.
- Conduct keyword research, audience research, and competitor analysis.
- Set up and optimize Search, Display, Performance Max, and remarketing campaigns on Google Ads.
- Create and manage Facebook and Instagram ad campaigns for lead generation, conversions, traffic, and engagement.
- Monitor campaign performance, budgets, CPC, CPM, CTR, CPL, CPA, ROAS, and conversions.
- Continuously optimize campaigns based on performance data.
- Perform A/B testing of ad copies, creatives, audiences, landing pages, and campaign strategies.
- Coordinate with the creative/content team to develop effective ad creatives and copy.
- Track and analyze campaign performance using Google Analytics, Google Tag Manager, Meta Ads Manager, and other reporting tools.
- Prepare weekly/monthly performance reports with key insights and recommendations.
- Assist in developing digital marketing strategies across paid and organic channels.
- Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, SEO, social media, and digital marketing.
- Support other digital marketing activities such as SEO, social media marketing, content marketing, and email marketing when required.
Required Skills
- 6 months–1 year of experience in Google Ads, Meta Ads, and digital marketing.
- Hands-on experience with Google Ads Manager and Meta Ads Manager.
- Basic knowledge of Google Analytics (GA4) and Google Tag Manager (GTM).
- Understanding of campaign objectives, targeting, bidding, budgets, and conversion tracking.
- Knowledge of keyword research and basic SEO concepts.
- Good understanding of social media platforms and digital marketing fundamentals.
- Basic analytical and data interpretation skills.
- Good communication and reporting skills.
- Ability to work with deadlines and manage multiple campaigns simultaneously.
- Willingness to learn and experiment with new digital marketing strategies.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
