Key Responsibilities
- Plan, manage, and optimize Google Ads and Meta Ads campaigns.
- Develop and execute data-driven digital marketing strategies aligned with business goals.
- Manage SEO, keyword research, on-page/off-page optimization, and technical SEO audits.
- Handle Google Tag Manager (GTM), GA4, Meta Pixel, and Conversions API.
- Monitor campaign performance, analyze data, and prepare regular performance reports.
- Manage WordPress and Shopify websites, including content and basic optimization.
- Develop and manage CRM automation, webhooks, lead workflows, and remarketing campaigns.
- Track leads, conversions, CAC, ROAS, and other key marketing metrics.
- Identify new digital marketing opportunities and continuously optimize campaigns for better ROI.
- Lead and manage the digital marketing team and coordinate with internal/external stakeholders.
- Stay updated with the latest trends, tools, algorithms, and best practices in digital marketing.
Required Skills
- Strong hands-on experience in Google Ads and Meta Ads.
- Good understanding of SEO and SEM.
- Proficiency in GA4, Google Tag Manager, Meta Pixel, and Conversions API.
- Experience with CRM automation and lead management workflows.
- Working knowledge of WordPress and Shopify.
- Strong analytical and reporting skills.
- Excellent understanding of conversion optimization and performance marketing.
- Good communication, leadership, and team-management skills.
Candidate Profile
- 4+ years of relevant experience in Digital Marketing/Performance Marketing.
- Experience managing digital marketing budgets and delivering measurable ROI.
- Strong analytical mindset with a results-oriented approach.
- Ability to independently plan, execute, monitor, and optimize campaigns.
Pay: ₹40,000.00 - ₹80,000.00 per month
Work Location: In person
