Location: Mumbai
Employment Type: Full-time
Experience: 3 to 5Years
Reporting Manager: Chief Marketing Officer (CMO)
About NewAge:
Newage Software (www.newage-global.com ) is well known for itsfreight forwarding software and digitized back-office services, which fulfil the ever-changing needs of freight forwarding and logistics industries. Our end-to-end freight forwarding SaaS-based ERP software and digitized back-office services improve operational effectiveness, avoid cost leakage, and provide actionable insights to customers. Our digitized services are based on leading technologies and automation functionality, which work well for all types of companies like small, medium, and large businesses for their sales, finance, accounting, documentation, and customer operations. Newage has been serving customers worldwide for over 18 years and has become the foremost choice in the freight forwarding and logistics industry.
Role Purpose:
Ownend-to-end marketing automation using Salesforce Marketing Cloud, including lifecycle journeys, lead scoring, segmentation and reporting.
Key Responsibilities:
- Own End to End Campaign setup and best-practice usage
- Build automated journeys for Lead Nurture, ABM and Tactical Email Campaigns
- Build / Setup Lead Scoring Models
- Maintain data quality, deliverability and compliance
- Colaborate with Marketing and Sales for MQL and SQL generation
- Reporting on Campaign Performance, Lead Generation and Conversion.
- Apply AI for optimization and personalization
Success Metrics:
- Engagement and Lead Generation
- MQL to SQL conversion
- Database health
- Improvemements and application of Automations.
Experience & Skills:
- 3 to 5+ years in marketing automation
- Strong SFMC Account Engagement hands-on experience
- CRM and reporting knowledge
- Understanding of email compliance and deliverability
