Location: Chennai
Company: Mtandt Group
Reach New Heights with Mtandt Group!
We are looking for a HubSpot Developer responsible for developing and designing activities on the HubSpot platform. Not limited, but also involved in creating marketing automation strategies.
Role Introduction:
Development Side
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Experience using HubSpot's CMS Hub for website development.
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Worked on HubSpot landing page templates and integrations.
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Experience in maintaining and enhancing the HubSpot site.
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Very strong HTML, CSS and JS skillset.
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Preferred HubSpot administration experience
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You must have experience using HubSpot's CMS Hub for website development.
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You have worked on HubSpot Landing Page Templates and Integrations
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Onboard and implement the HubSpot portal for new employees.
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Customize Quote creation Business Unit wise/product wise.
Marketing Side
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Create and manage landing pages, forms, workflows, and email campaigns, including template designs (emails and landing pages), calls-to-action, etc within the HubSpot platform.
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Segment lists based on behaviours like past email engagement and website interactions (content downloads, site page visits, etc).
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Measure results and optimize lead nurturing workflows for these segments to convert leads into customers.
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Work to minimize list decay and unsubscribes while increasing email sends productivity.
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Develop tests and optimize results.
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Establish and maintain scalable processes that ensure campaign and lead management best practices.
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Analytical skills are suitable for campaign measurement and knowledge of crucial marketing campaign metrics.
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Create reports and dashboards at BU level and for marketing.
Requirements:
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Extensive HubSpot experience of 4 years.
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Proficient in HTML, CSS, JavaScript (.json, .js), HubDB, and HubL is a must.
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Understanding of how to implement HubSpot CMS standard e.g branding colours/logotypes.
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Awareness of the importance of brand/corporate identity.
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Experience working on a global content or marketing platform that is used in multiple languages
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Prior experience working with external website development agencies.
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Project management software experience with familiarity of relevant software (Asana / Basecamp / JIRA).