Job description
Company Description Roundigital is a digital marketing agency focused on helping brands grow and build a stronger presence in the digital landscape. The team specializes in creating fresh perspectives, strategic campaigns, and meaningful conversations that go beyond surface-level engagement.
Experience: 2–3 Years
Location: Gurgaon
Employment Type: Full-Time
About the Role
We are looking for a creative and data-driven Social Media Strategist who can develop, execute, and optimize social media campaigns across multiple platforms. The ideal candidate should have experience in content strategy, community management, paid campaign coordination, performance analysis, and staying ahead of social media trends.
Key Responsibilities
- Develop and execute social media strategies aligned with business and marketing goals.
- Plan and manage content calendars for Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and other relevant platforms.
- Collaborate with graphic designers and video editors to create engaging content.
- Write compelling captions, campaign copies, and creative briefs.
- Coordinate with the performance marketing team to support Meta, google and LinkedIn advertising campaigns.
- Monitor social media trends, competitor activities, and emerging platform features.
- Manage online communities by responding to comments and messages in a timely manner.
- Analyze campaign performance using tools such as Meta Business Suite, LinkedIn Analytics, Google Analytics, and other reporting platforms.
- Prepare monthly performance reports with actionable insights and recommendations.
- Suggest innovative campaign ideas to improve engagement, reach, and lead generation.
- Work closely with clients or internal stakeholders to ensure timely execution of campaigns.
Required Skills
- 2–3 years of experience in Social Media Marketing.
- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and emerging social platforms.
- Excellent copywriting and communication skills.
- Experience in creating content strategies and managing editorial calendars.
- Knowledge of Meta Ads Manager and LinkedIn Campaign Manager.
- Familiarity with Canva, Adobe Creative Suite, or Figma is an advantage.
- Understanding of social media analytics and reporting.
- Ability to manage multiple projects and meet deadlines.
- Strong creative thinking and problem-solving skills.
Preferred Qualifications
- Experience working in a digital marketing agency or handling multiple brands is preferred.
What We Offer
- Opportunity to work with diverse brands and industries.
- A collaborative and creative work environment.
- Professional growth and continuous learning opportunities.
Key Performance Indicators (KPIs)
- Social media growth and engagement
- Content performance
- Reach and impressions
- Lead generation support
- Campaign execution timelines
- Community response time
- Monthly reporting accuracy and insights
Reach out to us: [email protected]
Pay: ₹35,000.00 - ₹60,000.00 per month
Work Location: In person
