Job Title: Digital Marketing Executive
Location: Mulund, Mumbai (On-site)
Department: Marketing
Industry: Healthcare | Nutraceuticals | FMCG | Wellness
About the Company
Nutrizo Advancis Healthcare Pvt. Ltd. is a leading healthcare and wellness company specializing in innovative nutraceutical and sugar-free products. We are looking for a creative, analytical, and performance-driven Digital Marketing Executive to strengthen our digital presence, increase brand awareness, and drive business growth across digital platforms.
Job Summary
We are seeking a proactive and result-oriented Digital Marketing Executive to manage the company's digital ecosystem. The ideal candidate should have hands-on experience in social media marketing, content creation, paid advertising, SEO, e-commerce management, influencer collaborations, and campaign execution. The candidate will work closely with the marketing team to enhance brand visibility and generate measurable business outcomes.
Key Responsibilities
1. Social Media Management
- Manage the company's social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and Google Business Profile.
- Develop monthly content calendars aligned with marketing objectives.
- Schedule, publish, and monitor daily social media content.
- Increase audience engagement and organic follower growth.
- Monitor trends and recommend innovative content ideas.
2. Content Marketing
- Create engaging content for social media, blogs, website pages, email campaigns, and marketing materials.
- Write SEO-friendly blogs and website content.
- Develop captions, product descriptions, ad copies, and promotional content.
- Coordinate with graphic designers and video editors for creative execution.
3. Performance Marketing
- Plan, execute, and optimize Meta Ads campaigns for brand awareness, engagement, lead generation, and sales.
- Assist in managing Google Ads campaigns, including Search, Display, and Performance Max.
- Monitor campaign performance and optimize budgets to maximize ROI.
- Prepare weekly and monthly campaign performance reports.
4. Search Engine Optimization (SEO)
- Conduct keyword research using SEO tools.
- Optimize website pages and blog content for search engines.
- Monitor website performance using Google Analytics and Google Search Console.
- Implement on-page SEO best practices.
5. Website Management
- Update website content, banners, blogs, and product information.
- Coordinate with developers for website improvements.
- Ensure all landing pages are optimized for user experience and conversions.
6. E-commerce Management
Manage product listings across marketplaces such as:
- Amazon
- Flipkart
- Tata 1mg
- Pharmacy
- Other online marketplaces
Responsibilities include:
- Product listing optimization
- Content updates
- Pricing and inventory coordination
- Product image management
- Marketplace performance monitoring
7. Influencer Marketing
- Identify suitable influencers aligned with the brand.
- Manage influencer outreach and negotiations.
- Coordinate content approvals and campaign execution.
- Track campaign performance and ROI.
8. Campaign Planning & Brand Marketing
- Plan digital campaigns for product launches, festivals, healthcare awareness, and promotional activities.
- Coordinate integrated marketing campaigns across digital platforms.
- Maintain brand consistency across all communication channels.
- Support offline marketing initiatives when required.
9. Analytics & Reporting
- Track KPIs across all digital marketing channels.
- Generate monthly reports on social media, paid ads, website traffic, and e-commerce performance.
- Analyze campaign data and recommend improvements based on insights.
Required Skills
- Social Media Marketing
- Content Creation & Copywriting
- Meta Ads Manager
- Google Ads
- Search Engine Optimization (SEO)
- Google Analytics (GA4)
- Google Search Console
- Canva (or similar creative tools)
- Basic Graphic Design Knowledge
- Influencer Marketing
- E-commerce Marketplace Management
- Microsoft Excel & PowerPoint
- Strong Communication & Presentation Skills
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
- 2–4 years of experience in Digital Marketing, preferably in Healthcare, Nutraceutical, FMCG, or Consumer Brands.
- Experience working with e-commerce marketplaces and healthcare/wellness products will be an added advantage.
- Familiarity with AI tools such as ChatGPT and marketing automation tools is preferred.
Why Join Us?
- Opportunity to work with a growing healthcare and wellness brand.
- Exposure to 360° digital marketing across multiple channels.
- Collaborative work environment with opportunities to lead impactful campaigns.
- Career growth in brand marketing and digital strategy.
This version reads like a professional JD that can be posted on LinkedIn, Naukri, or Indeed. It clearly defines the role, responsibilities, qualifications, and performance expectations for a new Digital Marketing Executive joining Nutrizo Advancis Healthcare Pvt. Ltd.
Pay: ₹30,000.00 - ₹34,000.00 per month
Benefits:
Work Location: In person
