Develop and execute SEO strategies to improve organic traffic, keyword rankings, and conversions
Conduct in-depth keyword research related to flights, hotels, holiday packages, and travel services
Optimize on-page elements (meta tags, headers, content, URLs, internal linking)
Manage off-page SEO activities including link building, outreach, and brand mentions
Perform technical SEO audits and coordinate with the tech team for fixes
Optimize landing pages and blogs for travel-specific keywords and seasonal trends
Track, analyze, and report SEO performance using Google Analytics, Search Console, Ahrefs, SEMrush, etc.
Monitor competitors and identify opportunities for organic growth
Stay updated with Google algorithm updates and SEO best practices
Collaborate with content, marketing, and product teams to drive SEO-led growth
2+ years of SEO experience in the travel industry / OTA
Strong understanding of search engine algorithms and ranking factors
Hands-on experience with keyword research and SEO tools
Knowledge of travel-related search behavior and booking funnels
Experience with content optimization and link-building strategies
Familiarity with technical SEO concepts (site speed, crawlability, indexing, schema, mobile SEO)
Basic knowledge of HTML, CSS, and CMS platforms (WordPress preferred)
Strong analytical, reporting, and communication skills
