Job Description :RSM
Purpose The RSM grows ,aggressively and profitably, the consumer business in General Trade for the designated area in the relevant aspect of distribution sales and category management . The Regional Sales Manager plays a pivotal role in translating zonal sales strategies into actionable plans across the assigned territory. Acting as a critical link between the ZSM and frontline teams, the RSM ensures market execution by managing performance, driving distributor partnerships, and developing field capabilities. This role is accountable for delivering business results through structured planning, people management, and continuous process improvement.
Key Responsibility Territory Planning & Sales Delivery
Break down zonal sales targets into achievable territory goals, create execution plans by beat, and drive daily alignment across field teams.
Leadership & Development
Lead and mentor a team of Execution Officers. Conduct regular market visits, performance reviews, and skill-building initiatives to enhance team efficiency.
Distributor Network Management
Monitor distributor health, sales throughput, claim processing, and credit management. Ensure distributor infrastructure supports sales growth.
Performance Analysis & Reporting
Use SFA & standard reports to analyse key metrics like call productivity, outlet coverage, core range, scheme execution etc.. Share weekly performance updates with ZSM.
Field Support & Market Expansion
Address operational challenges such as territory gaps, competitor pressure, or logistics delays. Support new product launches and retail expansion initiatives.
Additional Responsibility Develop and implement strategies for new producte launch to make it successful
Monitoring and reporting of local market and competitive activities
To plan and implement saes promotions in consultation with marketing and monitoring of local market and competitive activities
Provide on job training and personal development to all team menbers of the sales organisation fully exploiting their potential , with a clear road map for the key members
Prepare , every month , rolling sales - forecast by product basis pipeline exercise format and conduct weekly wise meeting with the tem members and short out issue on daily baisi
Professional Exp Education: Bachelor's degree in any field (MBA preferred).
Experience: 10-12 years in FMCG/general trade sales with experience in team management and distributor handling.
Language: Proficiency in English and local regional language(s).
Preferred Age Group: 30–40 years.
Good knowledge of and experience in creating and implementing sales and distribution plan , trade marketing plans
Experience in preparation in excel , PowerPoint and relevant software tools
Experience in guiding , leading and motivating a large team , knowledge of personnel assessment tools
Motivates and inspires the team with leadership skills.
Applies strategic thinking and problem-solving skills.
Focuses on customers and achieves results.
Demonstrates strong work ethic and self-motivation.
Exhibits time management and organizational skills.
