Build stronger communities. Create customer-led growth. Execute with founder-level ownership
About DusMinute
DusMinute operates convenience stores inside premium gated communities in Bengaluru, serving residents through physical stores, app ordering, WhatsApp and home delivery. Our ambition is to become an integral part of every community we serve — understanding residents deeply, building trusted RWA partnerships and creating initiatives that increase engagement, penetration and wallet share.
The Role
This is a high-ownership Founder’s Office role with two clear mandates:
01 COMMUNITY & RWA RELATIONSHIPS
Own long-term relationships with RWAs, management committees, facility teams and key residents.
02 GROWTH INITIATIVES
Identify, design and execute initiatives that improve penetration, frequency, category adoption and sales.
The person will spend significant time inside communities, speaking to customers, observing behaviour, spotting opportunities and converting insights into action.
Key Responsibilities
1. Own RWA & Community Relationships
· Be the primary relationship owner for RWAs, management committees, facility teams and other community stakeholders.
· Build trust so DusMinute is seen as a valuable community partner, not merely a retail tenant.
· Run structured interactions with RWA members and identify concerns, expectations and opportunities before they become escalations.
· Secure support and approvals for campaigns, events, kiosks, activations and new community initiatives.
· Develop relationships with influential residents and community champions.
2. Drive Growth at Community Level
Every community should have a clear growth plan. Own initiatives aimed at improving:
· Household penetration
· Monthly sales and spend per household
· Order frequency and customer retention
· Store footfall
· App and WhatsApp adoption
3. Build & Execute Growth Campaigns
· Conceptualise and execute resident engagement, referral and reactivation campaigns.
· Run society events, weekend activations, product sampling and category discovery initiatives.
· Create Fresh F&V, loyalty, rewards, apartment/tower-specific and occasion-led campaigns.
· Build partnerships with complementary brands and services to add resident value and incremental revenue.
· Ensure every initiative has a measurable customer or sales outcome — not activity for activity’s sake.
4. Develop First-Hand Customer Intelligence
· Speak directly with residents and understand why households buy — or do not buy — from DusMinute.
· Observe shopping behaviour and identify missing products, categories, service gaps and unmet needs.
· Capture feedback on pricing, assortment, fresh quality, service and overall experience.
· Convert customer insights into actionable recommendations for Buying, Operations, Marketing, Technology and the Founders.
5. Be the Eyes & Ears of the Founder
· Spend time on the ground identifying customer friction, operational gaps, missed sales opportunities and execution deviations.
· Track community sentiment, competitive activity and emerging growth opportunities.
· Surface issues early and help teams solve them quickly rather than allowing them to become recurring problems.
6. Coordinate Across Functions
Work closely across Operations, Buying, Marketing, App, Supply Chain, Finance and Customer Experience to ensure ideas move through the full cycle:
INSIGHT → INITIATIVE → EXECUTION → MEASUREMENT → IMPROVEMENT
What We Are Looking For
· Extremely execution-oriented with strong ownership and follow-through.
· High-energy, persuasive and comfortable influencing different stakeholders.
· Street smart, resourceful and able to solve problems without excessive structure.
· Comfortable interacting with senior RWA members as well as frontline store teams.
· Naturally curious about customer behaviour and commercially minded.
· Strong relationship builder who can independently identify opportunities and act on them.
· Most importantly: an executor who can see the bigger picture.
Ideal Background
Experience: 3–7 years. Relevant backgrounds could include consumer internet, retail, quick commerce, hospitality, community businesses, real estate/community management, B2C sales or other high-growth startup environments.
An MBA is useful but not essential. Energy, ownership, customer understanding and execution ability matter significantly more than pedigree.
Success Metrics
AREA
MEASURES
Community Growth
Household penetration Monthly sales Spend per household Orders per household
Channel Adoption
App adoption WhatsApp adoption Cross-channel households
Customer
Retention Reactivation Category penetration Campaign response
Community
RWA relationship quality Approvals Participation in initiatives
Execution
Customer insights converted into implemented actions
Why This Role Is Different
This is not an RWA relationship manager role. It is not a conventional marketing role.
It is a Founder’s Office growth role where the community is the market, the resident is the customer, and the mandate is to continuously make DusMinute more relevant to every household we serve.
Pay: ₹1,200,000.00 - ₹1,500,000.00 per year
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
