Public Relations Officer (PRO) – Field Data Collection
Department: Marketing / Admissions Growth
Reports To: Admission Head
Job Type: Full-Time
Job Location: Delhi NCR – Field-Based
We are looking for an energetic and confident Public Relations Officer (PRO) – Field Data Collection to support our admissions and marketing team by generating and collecting genuine admission enquiries through events, activations, vendor partnerships, community outreach, and other offline activities.
Job Summary
As a PRO – Field Data Collection, you will be responsible for engaging with parents and prospective students across Delhi NCR at events, societies, markets, malls, vendor locations, and other high-footfall areas.
Your primary responsibility will be to generate relevant admission enquiries, collect accurate lead information, and ensure that all collected data is submitted to the CRM/lead tracker on the same day.
This is a field-based role across Delhi NCR and requires regular local travel and direct interaction with the public.
Key Responsibilities Field Data Collection & Lead Generation
- Attend assigned events, exhibitions, activations, and outreach activities across Delhi NCR.
- Approach and interact with parents and prospective students to generate admission enquiries.
- Collect accurate lead details such as parent/student name, contact number, locality, child's age/grade, and enquiry source.
- Conduct data collection at vendor locations, partner outlets, tuition centres, play schools, and other identified locations.
- Carry out pamphlet, leaflet, and flyer distribution activities in targeted Delhi NCR localities.
- Engage with people at societies, parks, markets, malls, and other high-footfall locations.
- Focus on collecting genuine and relevant admission leads rather than just increasing numbers.
Data Accuracy & CRM Updates
- Verify contact numbers, names, locality, and other details before submitting the lead.
- Enter/upload all collected leads into the CRM, app, or lead tracker on the same day.
- Maintain accurate source tagging, such as event, vendor, pamphlet drive, walk-in, or locality.
- Identify duplicate, incomplete, or incorrect data and correct it wherever possible.
- Ensure there is no backlog of unsubmitted physical or digital forms.
Event & On-Ground Coordination
- Set up and manage registration/data collection desks at events when required.
- Coordinate with vendors, local partners, and event teams for data collection activities.
- Maintain required marketing materials, forms, tablets/mobile devices, and other field collateral.
- Support basic event and promotional activities as required.
- Follow daily deployment plans and targets provided by the Admission Head.
Reporting & Target Achievement
- Achieve assigned daily and weekly lead-generation/data-collection targets.
- Submit activity-wise data and reports at the end of each event or field activity.
- Provide details of leads collected, source/location, response, and on-ground observations.
- Report challenges, low-response locations, duplicate data, or other field issues to the Admission Head.
Key Performance Indicators (KPIs)
Performance will be evaluated based on:
- Number of genuine admission enquiries/leads generated
- Data accuracy and completeness
- Same-day CRM/data submission
- Source-wise data tagging accuracy
- Pamphlet/leaflet distribution coverage and response
- Quality and relevance of leads generated
- Achievement of daily/weekly field targets
- Timely activity reporting
Candidate Requirements
- 12th Pass or Graduate in any discipline.
- Freshers are welcome to apply.
- Candidates with experience in field sales, field marketing, promotions, data collection, customer interaction, education admissions, or business development will be preferred.
- Good communication and interpersonal skills.
- Comfortable approaching and speaking with new people in public places.
- Basic knowledge of smartphones, mobile applications, Google Forms/CRM, or data-entry apps.
- Good attention to detail and accuracy.
- Willingness to travel across Delhi NCR and work outdoors.
- Comfortable working on weekends and during events when required.
- Self-motivated, target-oriented, and disciplined.
- Ability to work independently with minimal supervision.
Work Environment
This is a 100% field-oriented role across Delhi NCR. The candidate may be required to work at:
- School admission events
- Exhibitions and promotional events
- Residential societies
- Parks and community areas
- Markets and malls
- Vendor and partner locations
- Tuition centres and play schools
- Pamphlet/leaflet distribution points
- Other high-footfall areas across Delhi NCR
Regular local travel and weekend/event-day work may be required based on business needs.
Interested candidate share ur resume At [email protected] or watsapp 84487 28507
Pay: ₹18,000.00 - ₹22,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
Work Location: In person
