JOB DESCRIPTION – B2B MARKETING EXECUTIVE
Department: Marketing & Business Development
Designation: B2B Marketing Executive
Location: Sanjivini Super Speciality Hospital, Gomti Nagar, Lucknow
Experience: 2–3 Years preferred
Job Summary
We are looking for a motivated and result-oriented B2B Marketing Executive to develop and manage business relationships with companies, organizations, clinics, doctors, diagnostic centres, TPAs, insurance companies, corporates, and other institutional clients. The candidate will be responsible for generating new business opportunities and increasing corporate healthcare tie-ups and revenue.
Key Responsibilities
- Identify and approach potential corporate and institutional clients for healthcare services.
- Develop and maintain strong relationships with companies, clinics, doctors, diagnostic centres, TPAs, insurance companies, and other organizations.
- Generate leads through cold calling, field visits, references, networking, and online platforms.
- Conduct meetings and presentations with prospective business clients.
- Promote hospital services, health packages, diagnostic services, corporate health check-ups, and other healthcare solutions.
- Develop proposals, quotations, and business presentations for corporate clients.
- Follow up with prospective clients and convert leads into successful business partnerships.
- Coordinate with hospital departments to ensure smooth delivery of services to B2B clients.
- Explore opportunities for corporate tie-ups, referral partnerships, health camps, and employee health programs.
- Maintain regular communication with existing clients and identify opportunities for repeat business.
- Achieve monthly and quarterly business development targets.
- Maintain records of leads, meetings, follow-ups, conversions, and revenue generated.
- Monitor competitor activities and market trends.
- Prepare regular reports and updates for the management.
Required Skills
- Excellent communication and interpersonal skills.
- Strong negotiation and convincing abilities.
- Good presentation and networking skills.
- Ability to generate leads and convert them into business.
- Good knowledge of local corporate and healthcare markets.
- Strong follow-up and relationship-management skills.
- Basic knowledge of MS Office, Excel, and email communication.
- Ability to work independently and achieve targets.
- Willingness to travel for client meetings and field visits.
Qualification
Graduate in any discipline.
MBA/PGDM in Marketing, Sales, or Business Development will be an added advantage.
Work Location: In person
