About the Role
We are looking for a results-driven Digital Marketing Campaign Manager to lead and execute high-performing digital marketing campaigns for assigned product or service categories. The ideal candidate should have hands-on experience in performance marketing, campaign strategy, audience targeting, budget optimization, and analytics. This role requires someone who can independently own a category, drive qualified leads, and maximize return on ad spend (ROAS).
Key Responsibilities
- Own and manage digital marketing campaigns for assigned product/service categories.
- Plan, execute, monitor, and optimize paid marketing campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other digital platforms.
- Develop campaign strategies aligned with business objectives and revenue targets.
- Manage campaign budgets and optimize for CPL, CPA, ROAS, and conversion rates.
- Conduct audience research, competitor analysis, and keyword planning.
- Coordinate with the creative, content, design, and video teams to develop high-converting ad creatives and landing pages.
- Perform A/B testing for creatives, copy, audiences, and landing pages.
- Track campaign performance using Google Analytics 4 (GA4), Meta Ads Manager, Google Tag Manager, and other analytics tools.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Identify growth opportunities and continuously improve campaign performance.
- Stay updated with the latest digital marketing trends, platform updates, and best practices.
Required Skills
- Strong expertise in Performance Marketing.
- Hands-on experience with Meta Ads, Google Ads, Google Analytics 4 (GA4), Google Tag Manager, and Search Console.
- Knowledge of conversion tracking, pixels, UTM parameters, and event setup.
- Understanding of SEO fundamentals and landing page optimization.
- Strong analytical and data-driven decision-making skills.
- Excellent communication and project coordination abilities.
- Ability to manage multiple campaigns simultaneously.
- Proficiency in Microsoft Excel or Google Sheets for reporting and analysis.
Qualifications
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- 3–6 years of experience in digital marketing with a strong focus on performance marketing.
- Certifications in Google Ads, Meta Blueprint, or Google Analytics are preferred.
Preferred Experience
- Experience in healthcare, skincare, beauty, wellness, or D2C brands is an advantage.
- Proven track record of scaling lead generation and revenue through paid campaigns.
- Experience managing campaigns with monthly advertising budgets and delivering measurable ROI.
Key Performance Indicators (KPIs)
- Lead Generation
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click-Through Rate (CTR)
- Revenue Generated
- Campaign ROI
- Budget Utilization Efficiency
- Quality of Leads Generated
Pay: ₹80,000.00 - ₹98,000.00 per month
Work Location: In person
