JOB DESCRIPTION
Influencer Marketing Senior Manager
Key Requirements:
- 4 to 7 years of experience in influencer marketing role.
- Experience working with a digital marketing agency in an influencer management role
is a must
- Good communication and interpersonal skills
- Knack to build and maintain relationships
- Strong creative and strategic thinking and negotiation skill
- Ability to keep up to date on all social media and influencer trends
- Prior team management experience
Key Responsibilities:
- Ensuring smooth internal & external coordination while ensuring optimum efficiency
and client satisfaction while adhering to quality checks
- Conduct regular research on brand handled and its competitors including new trends,
on-going campaigns, creative innovations, events, promotional activities, social media
etc. - macro & micro view); analyze & determine their strengths and weaknesses
relative to your brand & identify areas of opportunities/ growth for your brand
- Ensuring client satisfaction by smooth and timely delivery of work
- Leading all operations and ensuring error free execution of deliverables including cost
sheets, plans and reports for Marketing Campaigns.
- Assist in creating strong case studies of executed campaigns and apply for Awards in
relevant categories.
- Participate in training programs and workshops to develop skills and knowledge
relevant to the role
- Opportunity mapping by networking and building rapport with influencers and
seamlessly integrating the brands with the category of influencers.
- Setting up and ensuring internal processes are followed to ensure efficiency.
- Providing guidance to team members on executional tasks
- Engage in Business Generation by cross selling, boosting brand collaborations and
building partnerships
- Reporting on monthly billings, collections and upselling to clients basis the needs of the
campaign.
- Look after revenue forecasting, budget management and optimally allocate internal
teams maintaining healthy P & L.
- Conflict resolution & problem solving between individual & internal teams
- Timely feedback & performance evaluation of team members.
