Area Sales Manager (ASM) — Khel Detergent & Home Care | Uttar Pradesh & Bihar
Detergent/Home Care experience is mandatory — general FMCG applicants will not be considered.
About us: Moral Group of Companies (est. 2007) — 34 companies, 125+ offices, 1,500+ employees, 4 manufacturing facilities. Khel, our detergent/home-care brand, is expanding across UP & Bihar with strong market response and its own manufacturing backing.
The role: Lead territory expansion — appoint distributors, grow retail reach, and manage the sales team as Khel scales into new markets. Ground-floor opportunity to build and own your territory as the brand grows.
Key responsibilities:
- Appoint and manage distributors, dealers, wholesalers
- Expand retail outlet coverage and product availability
- Drive secondary sales and market penetration
- Lead, train and manage TSI/Sales Officer team
- Plan and execute beat plans and market visits
- Track competitor activity, pricing, and market trends
- Monitor distributor stock, collections, and schemes
- Review territory performance and report to management
What we need:
- 3–8 years FMCG sales experience — Detergent/Home Care background mandatory, not general FMCG
- Proven distributor appointment & expansion experience in Detergent/Home Care specifically
- Strong UP and/or Bihar market knowledge — distributor and retailer relationships
- Field sales team management experience
- Strong communication and negotiation skills
- Willingness for extensive field travel
- Entrepreneurial, energetic, growth-oriented mindset
Pay: ₹36,000.45 - ₹68,315.89 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Food provided
- Internet reimbursement
- Paid sick time
Application Question(s):
- DO YOU EXPERIENCE OF SALES IN DETERGENT CATEOGRY IF NOT ANY OTHER EXPERIENCE WONT BE CONSIDERED
Experience:
- Field sales : 2 years (Required)
Work Location: In person
