Job Title: Digital Marketing Manager (SEO & Social Media Focus)
Location: Ahmedabad (On-site)
Timing: 3:00 PM to 12:00 AM
Experience Required: 5+ Years
Job Overview
We Ossisto.com are looking for a highly creative, data-driven, and proactive Digital Marketing Manager to lead our online growth strategies. The ideal candidate lives and breathes digital trends, search engine algorithms, and social media engagement.
In this role, you will take complete ownership of our brand’s digital footprint. You will be responsible for scaling our organic traffic through advanced SEO strategies, building a vibrant social media community, managing content creation, and running targeted paid campaigns. If you know how to make a brand rank #1 on Google and go viral on social media while driving meaningful business leads, this role is for you.
Key Responsibilities
1. Search Engine Optimization (SEO)
● End-to-End SEO Strategy: Develop and execute successful SEO strategies (On-page, Off-page, and Technical SEO) to drive organic traffic and improve SERP rankings.
● Keyword & Market Research: Conduct in-depth keyword research, competitor analysis, and market gap analysis to guide content creation.
● Technical SEO: Perform regular website audits to identify and resolve technical issues (site speed, mobile usability, crawl errors, structured data).
● Link Building: Drive high-quality backlink acquisition strategies through outreach, guest posting, and digital PR.
● Local SEO: Optimize and manage Google Business Profiles and local citations to capture regional search intent.
2. Social Media Management & Strategy
● Platform Ownership: Manage and grow the company’s presence across all major social media platforms (LinkedIn, Instagram, Facebook, X/Twitter, YouTube).
● Content Calendars: Plan, create, and execute a dynamic social media content calendar that aligns with broader marketing campaigns and brand goals.
● Community Engagement: Actively engage with followers, respond to comments/messages, and build a loyal online community.
● Trendjacking & Viral Marketing: Stay ahead of social media trends, audio trends, and meme culture to create highly shareable content (Reels, Shorts, TikToks).
3. Content Marketing & Copywriting
● Content Strategy: Collaborate with designers, video editors, and writers to produce high-quality, engaging content (blogs, whitepapers, videos, infographics).
● Copywriting: Write compelling, conversion-focused copy for social media captions, website landing pages, email newsletters, and ad creatives.
● Content Distribution: Ensure content is properly repurposed and distributed across the right channels to maximize reach and engagement.
4. Paid Advertising (PPC & Social Ads)
● Campaign Management: Set up and manage targeted paid ad campaigns across Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook/Instagram).
● A/B Testing: Continuously test ad creatives, copy, and audience targeting to improve Click-Through Rates (CTR) and lower Cost Per Acquisition (CPA).
● Budget Management: Allocate advertising budgets effectively to ensure the highest Return on Ad Spend (ROAS).
5. Analytics, Tracking & Reporting
● Data Analysis: Use tools like Google Analytics 4 (GA4), Google Search Console, and social media insights to monitor traffic, user behavior, and campaign performance.
● Reporting: Create weekly and monthly performance reports highlighting key metrics (traffic growth, follower growth, engagement rates, and lead conversions).
● Conversion Rate Optimization (CRO): Analyze user journeys on the website and recommend UI/UX improvements to turn traffic into leads.
Required Skills
● 4+ years of dedicated experience in SEO, Social Media Management, and Digital Marketing.
● SEO Tools: Hands-on proficiency with industry-standard SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, or Ubersuggest.
● Web Analytics: Deep understanding of Google Analytics (GA4), Google Search Console, and Google Tag Manager.
● Social Media Tools: Experience with scheduling and social listening tools (e.g., Hootsuite, Buffer, Sprout Social, Meta Business Suite).
● CMS Experience: Strong familiarity with content management systems (especially WordPress) and basic HTML/CSS knowledge for technical SEO fixes.
● Creative Eye: A strong understanding of visual branding, with the ability to conceptualize design/video requirements for social media.
● Excellent written and spoken English with top-tier copywriting skills.
Preferred Skills
● Experience conceptualizing and scripting short-form video content (Reels, YouTube Shorts).
● Familiarity with basic design tools like Canva or Adobe Creative Cloud (Photoshop/Illustrator).
● Previous experience in a fast-paced agency or high-growth startup environment.
● Familiarity with email marketing platforms (Mailchimp, Brevo, etc.) and basic CRM lead tracking.
Mindset & Personality
● Trend-Obsessed: You naturally keep up with algorithm updates, digital trends, and social media culture.
● Creative & Analytical: You can brainstorm a highly creative viral campaign and then dive into a spreadsheet to analyze its metrics.
● Proactive & Solution-Oriented: You don't wait to be told what to post; you bring ideas to the table.
● Detail-Oriented: You spot typos before they go live and notice when a meta tag is missing.
● Execution-Driven: Comfortable in a fast-paced environment where quick turnaround times are often required.
Pay: Up to ₹1,400,000.00 per year
Work Location: In person
