Position Summary:
The Marketing Manager will lead the marketing efforts for Wowper Baby Diapers, driving brand growth, consumer acquisition, and market leadership. The role involves strategizing, executing, and optimizing marketing plans to enhance brand equity and achieve business objectives. The ideal candidate will have over 7 years of experience in FMCG marketing, with a strong focus on digital strategies and consumer insights.
Location: Mumbai Office
Key Responsibilities:
- Plan and execute offline campaigns (events, exhibitions, promotions)
- Coordinate with vendors for hoardings, pamphlets, banners, etc.
- Conduct field visits and local promotions
- Manage brand visibility in target areas
- Build relationships with partners, retailers, or clients
- Track campaign performance and report results
Skills Required:
- Good communication and interpersonal skills
- Strong planning and coordination ability
- Basic knowledge of marketing strategies
- Ability to work on-ground and travel if required
Education & Experience:
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- Minimum 7 +years of marketing experience in FMCG, Skin Care or with a focus on baby care or hygiene products being an advantage.
Key Competencies:
- Strong understanding of brand-building strategies and consumer behaviour.
- Proficiency in digital marketing tools, analytics, and social media management.
- Excellent communication, collaboration, and stakeholder management skills.
Job Type: Permanent
Pay: ₹40,000.00 - ₹85,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
